Read The 5 Secrets I Can Share From My First Year Of Blogging To Improve The Way You Approach Obstacles

We’ve turned 1! Another year older, another year wiser… I wanted to celebrate with you by sharing the 5 most important lessons I’ve learned from my first year of blogging.

It’s hard to believe The Artist Journal is already a full year old. I’m so proud of the milestones met through the blog this past year—both personally and professionally. I’m taken aback by the mentors I’ve had the privilege to speak to and all the talented friends I have made through my work.

Everyone’s journey looks entirely different from each other.

This “blogging life” is far different than I thought it would be. I caught a lucky break and was hired onto an awesome team of amazing creators back in November of last year and have been working for their blog since May. It’s been a huge opportunity for professional growth and I always look forward to our Zoom calls. I never thought I’d be able to work as a good teammate, but I’ve never been a good fit anywhere I’ve worked—being around the right people makes all the difference.

Push yourself WAY past your comfort zone!

A thing I did this year that I never thought I would do is start my own artist community. This is something I have always needed to do and never knew how. I didn’t think I “knew the right people” for collaboration, organic engagement and skill swapping, bit it turned out that (thankfully) I was wrong.

I started A Zine Club up at the local Library back in January 2019, but after our third in-person meeting in early March, the world went into lock-down and we couldn’t meet anymore. Would that be the end?

After a few months of deliberation (and depression), I put together an online alternative for our club. Our Discord server is a safe-space I built to create together and facilitate skill-sharing and learning.

Our first official online meeting is in the Fall, but we’re constantly chatting and sending pictures and links to each other every day as I finish up our club charter. I’m very happy with our growing Zine Club Discord server and it’s been amazing for my mental health while still physically isolated.

Have 1 BIG GOAL that actually rewards you

A final BIG GOAL I met with my blog this year was publishing a minimum of 2 articles every month; my most important priority for my blog this past year was to build a body of work to find a writing job (check!).

An article every two weeks may not seem like much to a blogger, but as a visual artist writing doesn’t come naturally to me. Seeing I was able to make that commitment to myself and follow through with it has me overjoyed. Being able to write that much on top of my blog editor position and creative writing submissions is a huge success for me an a neurodivergent person.

Read About These 5 Secrets I Can Share From My First Year Of Blogging To Improve The Way You Approach Obstacles on TheArtistJournal.ca

Have a plan.

I can probably attribute most of my success this past year to committing to an effective self-care plan to follow every day. Since solidifying my workflow, it seems like I’ve gotten more done than ever, felt less stressed overall and finally have the extra energy to put back into working on myself and my relationships.

Roll with the punches!

This may seem contradictory to my last point, but this past year has been a rollercoaster! Things don’t always go according to plan. So how could you feel in control right now when the world is in such chaos?

Between my professional successes and personal losses—from having life-saving surgery to losing my spiritual mentor in the midst of a pandemic—the past 12 months have shown me how resilient people can be.

Learning to go with the flow and to be flexible will be critical as we continue to navigate through this new world. 

For now, I’ll leave you with this page of resources I’ve made as a place for you to start managing your life better and help plan for times ahead when things seem so uncertain. If this article resonated with you or helped you in any way, send it to a friend or to social media! If you You can subscribe to The Artist Journal’s Newsletter here!

Until next time,

J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

How To Prepare Yourself For Taking On New Design Clients

Taking on new clients can be a dream for fresh freelancers… or a dreaded endeavour for the inexperienced.

You don’t know your worth, your clients’ expectations or even what your edge on the competition is. It’s very easy to undervalue yourself when you’re first starting out!

But what if you knew what to ask these higher-paying clients? Would you still be intimidated by taking on higher-paying work—work that feeds you, while building your dream portfolio?

I’m going to share how I started asserting my worth as an artist and exactly what to cover with your new client to give them the best product possible!

Establish a budget upfront!

I ask for their budget in the same motion as about their idea, but that’ll take practice. Asking for their budget upfront establishes your worth and asserts that you expect proper compensation. You then showcase what you can provide for them based on this budget, not based on their expectations—that’s where you get into abusive territory.

Clients have grand visions, sometimes expecting way too much. You need to establish boundaries with who you’re working with right away—because ultimately you are working with them, not for them—ensuring your time isn’t abused. You don’t revise things half a dozen times for no extra compensation.

To avoid any future confusion or altercations with new clients, I religiously go through these questions to get a full picture of my clients needs and expectations, the scope of the project and how much time you’re devoting to the project. An individual or brand with a logo budget of $200 will not receive the same product as one with a budget of $1000, for example (and yes you can make that much for one licensing deal, just not on Fivver).

Why waste time doing this? Why can’t you just start getting paid right now on Upwork or Fivver?

Well, there’s nothing stopping you from doing that, but if you want a sustainable income that pays you what you’re worth as a craftsman you need a niche group of regular clientele that will be fanatical about everything you say (and sell)!

Viewing this intimate conversation about your clients passions (and ultimately their project) as a waste of time means you’re probably reading the wrong blog and should just go scavenge across abusive job-boards that undercut the value of every other freelance worker out there then just go on ahead and “make that bank”.

But if you want to get paid by people who value your work and will hire you over and over again—and recommend you for more even more dream projects—then you need to read this!

Establish A Budget With New Clients Upfront With These 8 Questions:

  1. What is the Company/Product/Service name to be used in the logo/branding?
    • This may seem silly, but you wouldn’t believe how often I’m brought onto a project thinking it was a rebranding job and found out it’s for a new/different/offshoot brand—wasting my notes and sketches, as well as their time.
  2. What is your Tag line (if any)?
    • Whether or not you need this for the design, it will give you a better picture of what your client’s message is
  3. What are you selling?
    • Get them to tell you as much about their product or service
    • What is the message they’re trying to convey with your work?
  4. Who are you selling to?
    • Describe the audience you’re targeting as best as possible.
    • Dig deeper (age, gender, interests, income, geography, etc. are only the basics)
  5. How do you want to be known in your industry and when compared to your competitors?
    • Competitors, fellow creatives or whatever you wish to call them, you are comparing both aesthetic and ethos as well as products and content.
    • Where are they at vs. where they want to be and how your work will get them there. Getting them to show you their “Dream Aesthetic” and favourite brands/pages from social media is usually the easiest way to involve clients in this part of the conversation.
  6. Do you have an idea of what you want? If so, describe your visions in as much or as little detail as you’d like.
    • Sometimes less is more here. Setting your boundaries early on is important and you have the right to know what you’re being hired for. In most cases, you’ll have already told them your niche or they have approached you because of your existing work (or even by recommendation from a fan!)
  7. Are you currently working with any time constraints? Ideally, how soon would you like to have your project completed?
    • This is another step where you need to set boundaries for yourself. If you’re having trouble keeping up, be transparent about your current work-load and be honest about how quickly you can complete a project.
  8. What is your budget?
    • The burning question that no artist has the answer for. I’m not going to pretend to know how much a human is worth, but I know how much money I need to make to pay these pesky bills: start there.
    • Talking about money is difficult for millennials. It’s okay to talk about money.
    • Feeling your skills should be compensated properly is not a crime. Don’t allow them to devalue your worth or make you feel you’re being unreasonable.
    • If you can’t justify the cost of your work by breaking it down for your client, you’re still too unclear on your self-worth and just might be over-selling yourself if you’re constantly being rejected at the “final sell”.

It can be a scary to take on new things. Just remember this for your next call on Zoom:

We didn’t become self-employed only to go broke.

We did it to become self-sustainable—to cope with chronic pain and illness, find employment as marginalized folks, to survive in tough times—while still doing something that breathes life back into us, rather than drain us.

If you produce a variety of content, you need to establish your niche and specialties for them right away—to set the boundaries in this new relationship at the beginning—not half-way through, when you realize you’re no longer working on what you signed up for. Unlike a romantic relationship, you’ve (hopefully) established some sort of written agreement via (at minimum) a paid invoice.

Whether you’re still navigating where you fit in within your field or are geared up to grab the new opportunity right now, you can download this unique and professional questionnaire I designed: print it off for your next new client here!

If you would like more coverage on drafting an invoice and red-flags freelancers should look out for on job-board websites, let me know by commenting on this post!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

Questions To Ask Yourself When Trying To Nail Down Your Niche + Why You Need To Envision Your Success

Do you ever feel lost in what you’re doing?

Do you have trouble remembering the bigger picture?

As artists and creative people, it can be easy to forget why we began creating in the first place.

It can so easily feel like you’re talking into the vacuum of space, posting all your hard work into a black hole.

So how you do get noticed?

You need “a thing”, or a niche.

Something important to us as human beings is being good at something. We all like to feel like we have ‘our thing’. Not only does defining your niche make you more memorable as a creator, but it also makes your work feel more filling—your heart has to be in it for it to work.

For us to have ‘our thing’ we kind of have to make it up on our own. 

Whether that’s your middle school awards or that class in college that totally changed your life, you’ve found your thing.

When trying to compete in the rat-race of social media popularity, gaining commissions, and finding new clients—we often lose sight of ‘our thing’, and which work made us happy to begin with.

You work hard, but you don’t know where you want to go with your art or business.

Whenever I’m feeling this way (because we all do from time to time), I always go through the same exercise that I’m going to share with you right now!

  • What do you do and why? 
  • How do you do it? 
  • What’s your method and why do you do it that way? 

That’s it? Almost.

Envisioning your future can be the simplest exercise for self-discovery.

The importance of having a vision of your future:

  1. To keep you focused on a plan
  2. To keep you motivated towards your goals
  3. To master your skillset—narrowing down to one niche to build capitol to support your plan

What that might look like:

I wanted to share an expert of my Future Vision as an example of what measures you should focus on as a newbie, rather than looking at vanity metrics and low-ROI tasks.

So, here is part of my personal Future Vision from 2017—a pinnacle point in my life, when I was finishing school and planning to become self-employed:

At 28 I picture my life modern, but simple. With a dog and my own patch of grass, living in a smart home and tending a greenhouse. Where we live is only filled with what we need and love. I'm happy and healthy. 
My dreams of being a self-employed artist are a reality. I have a mildly successful blog I write and a podcast I do every month. I am finally thrilled to be living and have built better positive thinking techniques. I have healthy habits and meditate every day. I do yoga and jog to stay healthy and active. I eat the best foods for my body with lots of fresh greens and nuts. 
I feel great in the skin I'm in and only wear what is for me. I want to tread my own path in life and pursue my passions. I focus my energy on producing rather than consuming, being more conscious of whats going into my body, and making my body move more. To spend more time and effort on experiences than possessions- 
It has made me so humble and grateful to have kept this life.

14 Questions To Guide You Towards Your Niche + Vision

  1. What are my strengths? What am I good at?
  2. What do people come to me for advice or help with?
  3. What do I get excited or passionate about?
  4. Who are the most important people in my life and why?
  5. What do I need (to do) to feel my best?
  6. Where is the majority of my energy and attention been going lately?
  7. What lessons have I learned in the past 3 months? 6 months? Year?
  8. List my recent wins & failures.
  9. What would I do if I knew I could not fail?
  10. If I had all the money in the world, what would I do?
  11. How would I like to give back or help others?
  12. What drives me & what do I hunger for?
  13. What do I need more of in my life?
  14. What are my values & how do I live out those values in my own life?

I urge you to pull out your journal, day-planner, notes app, or whatever it is you use to record your ideas and get started on answering these questions! I promise you that this exercise will without a doubt help you refine your niche and overall vision for your life and art business.

If you need some extra reading, check out my other post on finding your niche, as well as advice on getting started as an online seller, and tips for marketing your creative business right now!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

The Best Way To Spend Your Time As A Creative Business Owner

Before I started this project, I really had no clue what I did in a day.

If there’s no pictures, it didn’t happen as far as my memory is concerned

But when I recently had to write a piece on my experiences as a creative business owner and freelancer, I had to figure out what I actually did before I could start writing.


During this project I also came across a big problem…

It’s difficult to gauge your output in the early stages of being self-employed, and whether you’re working up to an industry standard. 

Am I doing enough, or am I slacking off?

It’s too easy to lose track of time, especially when working on one big project over the course of days or weeks. It can be even easier to fall behind on your progress, unnoticed.

When you first start out your milestones cannot be measured by the money you make—this can make tracking your progress a lot more difficult.

You won’t be making anything your first day working for yourself. Maybe not the first week, or even the first month, but that doesn’t mean you’re not working hard. 

I spent a lot of time feeling guilty whenever I wasn’t actively working on a paid project.

But a lot of what we do as self-employed people is unpaid labour—a lot of our time is devoted to unpaid tasks like social media marketing, promoting sales, applying to grants—leaving us with less time to look for more work, get commissions, and still finish passion projects…

There’s moments where it feels like all of your stress and hard work is for nothing. It gets hard, sometimes it will feel like it’s too hard. Comparing yourself too closely to others can leave you feeling shitty and dejected.

We get this way is because we often don’t have a clear overall vision of what we want to accomplish. 

You may have a vague idea of what you want your life to look like in 5 years, but could you write it out on paper; fill a page or two? 

This is an exercise I first started doing regularly because of Lavendaire, a successful content creator who focuses on minimalism and mindfulness. You write out your ‘Future Vision’, as she refers to it, which is basically everything you envision your life to be in a year; in 2 years; in 5 years. 

Envision every detail you can picture, smell, hear, and to totally immerse yourself in whatever you want your future to be.

It’s easy to put off doing the things that will give us the most returns—it’s a lot easier to paint a canvas than to sell it when you’re finished—but taking a look at my future needs and having an overall theme for my life has been a great way to be consistent in my efforts, both in my professional and my personal life. 


A huge part of creating compelling artwork is storytelling, or effectively content marketing.

It’s not enough to say “Buy my art!”, these days. It no longer speaks for itself; you need to breathe life into your work with refreshing words and flowing phrases.

You can have the most beautiful art in the world, but all people care about is a good story. If you’re not saying anything with your work, no one will resonate with it — and no one will buy it.

Social media is a content marketing goldmine, and now with shoppable posts it’s easier than ever to make money off Instagram and Facebook.

All you need is a clear vision of where you want to go with your creative business.

One of the many ways to clarify that looks like is with a social media marketing strategy.

For example, I use my content to show off my designs, get in touch with my audience, and promote my projects. In tandem with well-written captions, frequent posts are a great way to start a conversation or to get feedback on what your project while you’re still working on it!

What will you use your platform for?

I want you to download this FREE worksheet so you can get started with setting your goals to clearly see where you’re going with your creative business!

If you’re still feeling like you’re missing something, go read about how to build your confidence and business as well as advice on establishing your niche to gain some footing in your content marketing plan.


Until next time, look below for some of my other digital reading materials to keep you busy during quarantine!

Joey @ The A/J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

Why Instagram Stats Are Ruining Your Artwork

My best tips for dealing with “posting anxiety” as an artist on Instagram:

Creative and emotional people: Don’t look at your statistics!

There’s a new phrase I’ve heard recently, as I was speaking with a friend and colleague about social media management — and mainly the stress of constantly creating content. After a while, we arrived at a common major issue: posting anxiety.

Posting the right content for Instagram — to be picked up on the explore page and gain traction — can feel like the most important thing sometimes, especially in content marketing.

The truth is, “how to get famous on Instagram” is a mystery to most people trying to grow a following or business. I know this because too many other artists that have cried out to me, “I have no idea how Instagram works!”

Even worse, I know people who don’t post their artwork at all!

Why?

They’re scared! Rightfully so, the Internet can be a mean place. Someone who wants to casually show off their hard work doesn’t necessarily want to be subjected to the same scrutiny as a professional artist open to critique.

artist painting watercolours
Image by Free-Photos on Pixabay

Brand new artists need to know — the internet doesn’t have to be a scary place!

Instagram is perfect for artists as a digital marketing platform! Filled with beautifully spaced and cropped photos, there’s so many creative ways to lay out your feed.

I’m not going to tell you how it works — no one truly knows how these social media algorithms work and I’m not going to pretend I do.


Today I’m going to talk about why you SHOULD NOT check your statistics on Instagram.

This article is intended for artists and crafters with a small following of less than one thousand. That being said, an account with less than 1000 followers can still get their art sold!

Do not obsess over your Instagram analytics yet, if:

  1. You have less than 1000 followers
  2. You have poor-quality engagement
  3. You’re still self-conscious or intimidated by posting

Why shouldn’t I care about my statistics?

As artists, it is our job to feel — don’t force it.

  1. Your following is too small to give an accurate picture of your target market, unless you already have high-quality engagement — people liking, commenting, and BUYING your stuff! You’re just going to unnecessarily bruise your ego if you pay too much attention to numbers too early — and you’re going to make less art.
  2. Your followers aren’t engaging with your posts, giving you poor-quality engagement. In most cases, it’s because your followers can’t see your posts! A caption with only a couple sentences and 4 hashtags doesn’t cut it anymore. You need to get creative with your posts and do some story-telling or you’re going to be drowned out by higher-quality posts. Try experimenting with different post layouts, emojis, and hashtags — Instagram allows up to 30 and I suggest using all of them.!
  3. You’re still scared to hit “post” on your work, even more-so when you care about it. This is where I want to help you — I’m going to share my tips on posting your work and growing your following without obsessing over statistics every day!

6 Tips On How To Grow A Strong Following, Organically, And Without Losing Confidence In Your Craft

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
Top Tips For Free Marketing Online
  1. Comment on at least 10 posts a day. I’ve read social media gurus suggested leaving 50 comments, but I just devote an hour to Instagram every day and see how much I can do in that hour.
  2. Be genuine on the platformpost about yourself, show your face, and leave comments with 4 or more words and an emoji.
  3. Share to Instagram like you’re already “famous”. Carry that energy into your posts with consistent colour and lighting in your feed — it makes a huge difference you wouldn’t think. If you’re new to social media marketing, there are many feed-layout planning apps out there to get started, but I have not yet found one I would recommend.
  4. Spam your story and share your latest post there! Instagram’s story feature is great for flooding with content. Followers are more likely to see your IG story than your post, since it’s always at the very top when you first open the app. The feature is hard to ignore, so take advantage of it! I wouldn’t post more then a dozen times in a day, unless you’re actively engaging with people (via a Q&A, a poll, livestream, etc.)
  5. Have a master-list of all the hashtags you like to use — keep them in the notes on your phone. This way, you only have to pick those 30 hashtags one time, and then simply paste them into your posts later.
  6. Have a pod. You may have heard of Instagram-pods before, but if you have a small following you might not be in one yet. Start one with other artists on the platform, especially people your fans of — it can be a nice safety blanket to know a handful of people will engage with your posts. Feel free to follow me!

7 Big And Bad Mistakes That Will Ruin Your Instagram Reputation:

  1. NEVER BUY FOLLOWERS! Period. Apps that say they’ll boost your account’s numbers, or give you more “authentic followers” are feeding you BS.
  2. Never give anyone any of your personal information, account information, or money! This should go without saying, but seeing people’s readiness to login into an unknown app with their Facebook information (which is now also Instagram too, folx) scares me. If you’re at all serious about this, you’re putting the security and ownership of your business on the line by doing this.
  3. People might also pray upon you via direct messaging, saying they love your account and will feature it on their page… for a cost. DO NOT GIVE THESE PEOLE YOUR MONEY! (See #1 and #2)
  4. An app for instagram statistics reports is probably the worst thing you could do right now, for your self-esteem and content quality. It’s important to know who your target market is, but checking the numbers more often than once a week will leave you most likely disappointed. In my opinion, I have not found the best app to track Instagram statistics because I haven’t found a single one with terms of service that aren’t sketchy AF (See #2).
  5. Follow other artists with a similarly-sized following — they’ll probably be interested in your work too. I have also made so many friends this way! Some of which I now collaborate with. Don’t expect artists with over 5000 followers to follow you back.
  6. The internet is a democracy — you can delete rude comments and block whoever you want. I fully support this, especially when you’re first starting because the odds of receiving valuable criticism is so low.
  7. Turning off comments is a nuclear option that I only see huge accounts doing: models, adult content creators, public figures, and other people who receive inconceivable amounts of awful harassment. If you’re still very sensitive about your work you can do this, but don’t expect your following to growengaging with the people in your comments is probably the most fun, too.

How are you feeling? Inspired? Empowered? Overwhelmed?

I want you feeling equipped to take the next step. Whether you feel ready or not, I suggest working through my journalling prompt sheet for your best year yet! I feel like it will really help you find some confidence and clarity for what you envision this year looking like for you and your art.

I would also love it if you shared a time you experienced posting-anxiety in the comments. Starting conversations about these kinds of things is how we learn and grow with each other!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

Why Artists Need To Consider Live-Streaming And Video Content for 2020

After all of the algorithmic changes across social media, content creators have been feeling the impact. With ‘the death of email’ amongst my generation, I needed a space to directly connect with my readers and followers. Somewhere the people who care about my work the most are guaranteed to see it.

If you’re feeling ignored, overlooked, or censored (which was my issue) — creating your own platform is the best way to fix this, but it’s difficult to get the traffic you once had on Instagram, Twitter, etc. You are looking to build more than a business or platform, but a community. If this sounds like you, online streaming is probably where you want to go next. 

So What Is Live-Streaming?

Well, It’s what it sounds like. You Stream video online of you doing something, live — rather than a pre-recorded video.

It’s great because you have a chance to engage with your viewers, live on stream! This makes people want to participate by chatting with you and other viewers.

Why Should I Live-Stream Online?

Start Livestreaming Blog title card
Read about what live-streaming is and how it boosted my art at The Artist Journal.ca + download a FREE printable to get your goals ready for 2020!

Live-streaming works as venue to promote yourself without feeling like you’re selling yourself constantly across social media.

My ultimate goal with live-streaming is to gain a more regular income while authentically connecting with people online who share my interests and enjoy my work. I also want my Twitch to be an online safe-space for other LGBTQ+ folx on the internet to hang out and listen to banging’ tunes.

You should make sure your reason for livestreaming is more than to just make money; it takes a while to build enough trust between you and your viewer to begin asking for donations and you need to offer them something worth it in return.

How Do I Start?

Always say ‘yes’ to the present moment… Surrender to what is. Say ‘yes’ to life — and see how life starts suddenly to start working for you rather than against you.

Eckhart Tolle
By Paige Cody on Unsplash

There a few platforms for live-streaming online: Twitch, Youtube, and Picarto are the largest platforms right now. I’m personally on Twitch because of the content I stream.

You can start with, or without an existing following. I’ve only been streaming a few weeks and gained a few followers during my first stream, ever!

Having a loyal fan or two from the beginning is so helpful; keeping your view count up and engaging in chat are important when making a first impression online and  for engaging regularly with your audience.

Sign yourself up for a Twitch account and honestly, the rest is easy. If you would like a post about downloading and working with OBS and Streamlabs streaming software let me know!


What Do I Stream?

You should be providing value as well as entertainment — the easiest way for an artist to do this is to teach what you know! Being good company, personable, and active in chat can significantly enhance your experience streaming as well.

This is the kind of personal experience people who watch livestreams are expecting and enjoy most, whether they’re aware of it or not. I already have a regular chat to hang out with — this is also a great motivator to get back online and stream, you’re eager to see some regulars and catch up with them.

A lot of people don’t watch your live-stream — They’re listening. I’m definitely guilty of putting a livestream on for just the audio commentary.

Because of this, I don’t allow ‘dead air’ on stream. I always have music playing; I have an extension that posts the currently paying title in chat for me. Be sure to properly credit any music and media you use in your streams — don’t be that person. I also use my music visually on-screen, as album art is always a nice visual for those not reading the chat.

How to increase engagement Live-streaming - Pin title card
Read about what live-streaming is and how it boosted my art at The Artist Journal.ca + download a FREE printable to get your goals ready for 2020!

Many people will ‘lurk’ in chat the whole time and never say a word — they’re just around to observe, and that’s okay. Some stick around and watch for 20 minutes and leave, which is also normal.

You won’t always be talking about yourself on stream (because that would be boring), so having your most important information present at all times is important. That’s why I include my information across the bottom of my streaming screen as well as my Patreon page link at the top of the stream description.


Why I Started Live-Streaming Video Games Instead Of Art

One of my favourite Twitch live-streamers says he plays speed-runs of Mario64 to give himself a break from writing music. 

My favourite YouTube-streamer — and who ultimately inspired me to finally start streaming — does extremely casual playthroughs of vintage console and handheld games on a CRT in his “Valley”. He uses it as an scheduled break from working on his solo full-length animated film.

See where I’m going with this?

After trying live-streaming art on Instagram; presenting myself on my strongest platform didn’t yield the results I wanted, the video quality I expected, or the video access I was promised. YouTube is fine for streaming, but Twitch works better with my limited set-up.

If You’re not comfortable being live-on-camera, try video instead!

Video is great if you need to edit out mistakes and misinformation.

The biggest thing I hear from Folx who are camera-shy is they’re afraid of “messing up” or “looking stupid”. You won’t mess up or look stupid in front of anyone else, because you can edit it out later!

I warmed up to the camera by holding ‘test’ live-streams on my Instagram as well as recording videos for my Patreon subscribers.

You can also create extra video content by editing down your livestreams into concise lessons or ‘episodes’ for social media or a YouTube Channel. Transcripts and Closed Captions are very valuable if you’re producing educational content, but since I do casual, multi-hour streams I forgo this extra step.

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Read about what live-streaming is and how it boosted my art at The Artist Journal.ca + download a FREE printable to get your goals ready for 2020!

So, that’s why I’m now on Twitch! I’ve been live-streaming video games two nights a week. I do AMA (ask me anything) livestreams about mental health, queerness, and other topics of sensitivity — I want my Twitch to be an online safe-space for other LGBTQ+ folx on the internet to hang out and listen to banging’ tunes.

In the meantime, I urge you to read about how to make people care about your art and how to maximize your time creating in your studio in preparation for the New Year. You can also download this journalling prompt sheetabsolutely free, to get a head-start on 2020!

Until next time,

-J


My Top 10 Free Apps I Actually Use For My Online Art Business

These 10 apps will help you nail your next art project, keep on top of your clients, and build your social media presence!

I’ve been using an iPad Pro since I began working for myself, back in 2016. It was the first investment I had ever made in my business, ever. It was a big deal!

There were a lot of things I needed out out one device and couldn’t spend so much. I had limited experience with technology use and had an aversion to the big ol’ Apple Corp.

The iPad Pro has become my best artist tool and the most used technology in my office, even to this day.  

I’m here to help you get the most out of your Tablet experience, artist-to-artist, for free.

I’ve created a list of my favourite free iPad Pro apps to help artists and small creative online businesses.

These apps are easy to incorporate into your art, design, or online business practices. There is a learning curve, but they’re not too tricky to get a handle on. Once you get the hang of using these, you’ll be glad you did!

Here are my 10 favourite free apps I actually use for my online art business!

  • Adobe Draw (Art + Design) — A free vector-drawing app I have been using for years, all you need is a free account! I prefer using Adobe Draw over Fresco for certain projects because of its ability to import directly to Illustrator on my desktop.
  • Adobe Spark Post (Art + Design) — Perfect for quickly planning out design ideas for social media posts, blog covers, headings and footers, and much more!
  • Canva (Art + Design) — My absolute favourite design tool, Canva’s free tools and resources are more than enough to beef up your branding and get on your social media game! You can save pallets and fonts to your brand profile to keep your posts looking consistently beautiful and on-brand.
  • Sell on Etsy App (Business + Productivity) — If you haven’t already, check out my post about why I love Etsy as my e-commerce platform right here!
  • 2do (Business + Productivity) — The only to-do list you will ever need!
  • Hootsuite (Business + Productivity) — The best FREE social media scheduling tool out there, I’ve tried so many and now that Hoot covers Instagram, I’m all-in!
  • Photoshop Mix (Art + Design)Easy photo-editing on-the-go? Yes please! I also love using this for the photos I use in my Etsy shop listings.
  • Protonmail (Business + Productivity)You need to stop using Google, right now! I keep my clients’ information safe by using this encrypted email service for my business (and personal) emails. This means no one, not even Protonmail, can read my confidential emails!
  • Toggl (Business + Productivity)You need this for easy, detailed time-tracking! Toggl sends you a report at the end of each week, making invoicing clients accurately way easier.
  • Adobe Capture (Art + Design) — Quickly creates colour pallets, brushes, fonts, and shapes from real-life photographs!

As soon as you’re done reading this: download some of these apps, try them out, and tell me what you think. Comment which of these apps are your favourite, and why! I would love to know.

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Download your 6 free journal prompts printable for dominating your New Years’ resolutions at TheArtistJournal.ca

In the meantime, I urge you to read about how to make people care about your art and how to maximize your time creating in your studio in preparation for the New Year. You can also download this journalling prompt sheet, absolutely free, to get a head-start on 2020!

Until next time,

-J

The Truth About How I Started An Online Art Business What You Should Know Before Getting Started

In the beginning…

I was a stable and reliable worker my entire educational career. I went to school full time, volunteered 15 hours per week on campus, and had two separate tutoring gigs going while never missing an appointment.

These days, it can take all my effort to be on time for a single meeting with a client and I’m sure you can relate to this.

My art career started when I was a college drop-out and totally unemployed for almost 7 weeks. I had spent the previous 8 months jumping from job-to-job. Whether it be seasonal work for months or my single day working at a call centre (which is a whole other story), nothing was working.

I couldn’t believe I was an unemployed college drop-out struggling to pay my bills every month.

Why can’t I commit to my work? How do I learn to love what I do? Do these questions sound familiar to you?

I didn’t seem to be the only one with this problem. When I first began looking at self-employment in 2016, my generation had the highest unemployment rate in recent history (at a whopping 53%).

The real cause was what I was working on. I realized there wasn’t a way to change how to think and feel about work fast enough to start paying my bills for the long-term.

Photo by DJ Johnson on Unsplash

The first step I took was to change my work, not my attitude.

Repeating my mistakes was the problem. Mistakes I didn’t know I was making. I wasn’t playing to my strengths. Rather, I was fighting to overcome my weaknesses every day because “that’s just how it is”.

I began to shift the scope of my job searches and limiting the side hustles I was investing my time in.

Confused about what I wanted for so long, I had never had a focus. I never figured out how to apply my strengths to my work. That’s why I kept disappointing myself and decided it needed to stop.

I’m here for you.

Helping empower other creators is my passion. 

I focus on helping people find their passion and the courage to support their passion by providing quality and accessible tools, information, and resources.

I work to dispel common myths of our generation, like laziness and lack of initiative. I want to prove the new generations have more to offer than we get credit for. I’m here to make your life start working for you.

I write for single-person operations and online stores or anyone looking to start selling their goods and services. If you’re of another nature, please let me know in the comments your job title/why you’re here!

Welcome to The Artist Journal,

-Joey @ The A/J

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Develop A Workflow To Free Up More Time To Work On Your Art Business

What is a workflow?

The best way for me to describe a workflow, work map as you may have heard before, would be: it’s a checklist of everything you do. To elaborate, a workflow is the order of steps your work passes through from start to finish. It’s the method you set up for getting your stuff done.

You probably already have workflows you follow in your life. Your morning/night time routines, the recipes you know off by heart, and how you shop at the supermarket are all routine things we do all the time, without even thinking about the plan.

Why you need to develop a workflow

Save yourself stress and money by following the right work map

Simply put, when everything is laid out in front of you, you can’t miss anything. You don’t need to waste time thinking about the next step, saving you a lot of time and energy in the long-run. 

I have established workflows for my professional life I tweak every so often. In a business setting, it allows others to complete a task in the same way at the same quality because everything they need to know is laid out in a specific order.

How to create a workflow

Make more art in less time by learning how to use workflows in your art
Read about how I free up more time to create at TheArtistJournal.ca!

You need to start by sitting down and visualizing the task at hand. Think carefully through each step you take in your process and write all of it down. You especially want to include steps your usually forget or cut around.

I wanted to show you one of my processes as an example, hopefully as a blueprint to help you along.

What my shipping process looks like:

  • Review order in Etsy app and put aside stock.
  • Pin buttons and enamel pins to backing/business cards. I do this because A. It looks nice, and B. it keeps the pins from clumping together in the envelope, which makes shipping more difficult and expensive. I combined my backing cards and business cards to reduce waste in my packaging and to cut printing costs.
  • Pull out shipping supplies. All I have for my packages is paper envelopes, custom (paper) return labels, and promotional materials I already have made for live events. I have tissue paper and twine for gift wrapping. I used to use hot pink bubble mailers, but since Canada stopped recycling opaque plastics I switched to paper manilla envelopes and decorate them with washi tape.
  • Stuff orders; I always add a thank you note to my orders as well as a sticker (if I have extras on hand). Don’t try to make it too complicated. With a bit of washi tape you can easily individualize boring envelopes while keeping it eco-friendly.
  • Write out addresses on labels, not envelopes. It’s so much easier for me to write out address labels rather than the envelopes themselves because I often have shaky hands. The higher contrast also makes it much easier for the postal service to read and you don’t have to recycle the entire envelope if you make a mistake! You could print them as well, but unless you’re shipping out three dozen orders at a time it wouldn’t be worth the hassle. I also consider the cost of ink and power for something I can easily write by hand.
  • Apply address labels before closing the envelopes. I always double check my package contents before sealing them; I would sometimes mix up orders with the same contents, so I had to stop writing names in my letters. I also discontinued using names because many of my customers haven’t given me their preferred name. I would take this into consideration if you’re appealing to an LGBTQ+ market.
  • Fill out customs forms and save them to Notes app. If you can’t do this you can print them, but again I consider the resources for something that takes me 30 seconds on my phone.
  • Deliver packages to post office and mark complete in Etsy app. I mark my orders as sent before even leaving the post office parking lot. You don’t want overdue packages in your shop manager; they reflect poorly on your shop’s overall standing.
  • Follow up on your orders! Use those comments, reviews, and photos (with permission) to your social media. You want people to know that you’re great at what you do and this is factual proof!
Start making more money by learning how to use workflow
Read about how I free up more time to create at TheArtistJournal.ca!

Creating workflows drastically reduced my administrative work time and further freed me from my desk. I know adapting this workflow will benefit your small business practice and make you feel like the badass boss you are! 

I have been using Etsy as the marketplace to sell my handcrafted goods and artwork since October 2016. In the beginning, I was running everything from my phone and this was actually helping me make more money! The Etsy app is the perfect example of a workflow as it takes you through the process of posting a new listing.

You can go read more about running and Etsy shop and how I increased my shop performance just by switching to the Etsy Mobile App!

You can go read more about running and Etsy shop and how I increased my shop performance just by switching to the Etsy Mobile App!

I would love to hear how you’re applying what you’ve learned, or if you have tips to share about your workshop practices. Stay tuned for the next Artist Journal by following on Facebook or Instagram!

-Joey @ The A/J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

How I Accidentally Started A Brand And You Can Too!

Before writing more great advice about creating content, I wanted to give you a run-down of my background, what I make, and how I got started. I’ve been really excited to share this story, as I feel it’s a great learning experience to share with other creators, whether you’re just starting out, or stuck in a career-rut.

Toadstool Illustrates is the online apparel and print shop I run. I use it to facilitate creative conversation around LGBTQ+ and its’ expression. Toadstool has evolved with me as an artist, being the brand’s third iteration it has become exactly what I set out to do when I first officially opened up shop in October 2016.

But back when I started, that wasn’t my plan or even my intention. I actually had no idea of what I wanted other than “I want to make stuff and make an impact”. In the beginning I mistook that for something else…


How I got started.

The patches all started in 2015.

I was in college for Environmental Technology and found there weren’t any active environmentalists or other activists among my peers. I additionally found that even working for the government I couldn’t make in impact. It was extremely disheartening.

While in college I worked for a summer at a popular craft store, and was doing a lot of sewing and clothing alterations. I had piles of scraps piling up because I just couldn’t bear to throw it all in the trash. 

Table covered in scattered bobbins of thread, yarn, and other sewing supplies in a green cutting board.
Photo by Vladimir Proskurovskiy on Unsplash

Weeks go by and I’m still wondering what to do with all of these scraps. They appeared to be nothing but a pile of shredded denim and bleached t-shirt arms. I decided I would cut them into squares, as large as I could, and noticed they were all coming out at similar sizes. I still couldn’t figure out a use for them.

I am suddenly struck with these questions: can I make an impact by spreading messages? Can messages spread via the things you wear? Of course, that’s what brand logos and tattoos are for, but wouldn’t it be better if you could spread multiple messages at the same time? This and many similar thoughts led me to do some brainstorming.

After doing a little research, I decided hand-made punk patches were the perfect way to start. Even better, this idea allowed me to recycle over 90% of my scrap fabric that was piling up around my workspace! My patches are now all hand-painted on recycled scrap fabric.

I’m inspired by LGBTQ+ issues, and Transgender rights specifically, as well as other humanitarian ideals and sex-positive humour. I try not to take myself too seriously when it come to my patches and pins; they’re meant to be conscientious, but still fun.


About my pins.

I started collecting pins and buttons when I was a child. It was the early 2000’s, but my bags and lanyards were totally decked out like it was 1988. 

Fast-forward 15 years and I’m making my own buttons.

After the success of my patches in mid-2016, I was able to invest in new merchandise: buttons! I was so excited to take this next big step into new territory. 

I found the ideas and motivations behind my patches — that were too colourful and complex for fabric painting — easily translated into these tiny buttons. In the beginning I couldn’t afford a press and had to outsource production to other local makers.

After about 2 years I was finally able to buy my own button press!

Since then, I have been having fun helping other artists and creative businesses with custom button pressing and design services.

I include the first 20 buttons in the base fee to do my best to help out; I know starting off can be tough and buttons are great way to dabble into new merchandise.

I personally started with handing mine out for free at in-person events, which I feel really helped my online performance. I began working small craft fairs and art shows with them in about April 2017. By October people remembered me and were coming back to buy again!

Artists use them to experiment with turning their art into a physical medium. I’ve been told they’re also great when you want to expand your price range as a seller. 

My latest and biggest project so far would be my Sword & Shield Enamel pin set.

My LGBTQ enamel pin set was in the works for over a year. I still remember thinking — over 2 years ago at my first Hamilton Pride festival — about how I wanted to contribute to my community and how I didn’t think I could.

I definitely didn’t know at the time it would be with my designs. Giving people a unique way of showing their transgender identity was not the initial intention, but with a more neutral-masculine design and colour pallet my pin was a stark contrast to most of the other all-black geometric designs flooding the search results.

My main concern was that I love our flags’ colours, but didn’t feel comfortable being decked out in pastel garb (and got the consensus that other trans-masculine folx out there felt the same way). That’s what inspired me to begin sketching.

These enamel pins were meant to help bridge the gap between the Transgender pride flag colours and the use of original neutral/masculine design.


Text "DO MORE" on an iMac screen on top of a minimalist office desk.
Photo by Carl Heyerdahl on Unsplash

So, that’s my Etsy shop story.

Don’t leave thinking this entire article a big flex. It’s not, it’s for you to know I speak from years of real experience and about a metric tonne of books. I will be creating a 2020 reading list to help you get in a more creative and productive mindset to start your year off right. Let me know if that’s something you would look forward to, or any book recommendations you may have for me!

Until then, I hope you read through my last article where I talk about How To Use Your Doubts and Fears To Build And Motivate Your Business Part 2. If you missed Part 1 of that series, it’s important you go there first!

If you want to read some Etsy Shop tips I’ve gained through my experience go read How To Run Your Etsy Shop From Only Your iPhone And Increase Your Sales! Stay tuned for the next Artist Journal by following on Facebook or Instagram.

-Joey @ The A/J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.