How To Prepare Yourself For Taking On New Design Clients

Taking on new clients can be a dream for fresh freelancers… or a dreaded endeavour for the inexperienced.

You don’t know your worth, your clients’ expectations or even what your edge on the competition is. It’s very easy to undervalue yourself when you’re first starting out!

But what if you knew what to ask these higher-paying clients? Would you still be intimidated by taking on higher-paying work—work that feeds you, while building your dream portfolio?

I’m going to share how I started asserting my worth as an artist and exactly what to cover with your new client to give them the best product possible!

Establish a budget upfront!

I ask for their budget in the same motion as about their idea, but that’ll take practice. Asking for their budget upfront establishes your worth and asserts that you expect proper compensation. You then showcase what you can provide for them based on this budget, not based on their expectations—that’s where you get into abusive territory.

Clients have grand visions, sometimes expecting way too much. You need to establish boundaries with who you’re working with right away—because ultimately you are working with them, not for them—ensuring your time isn’t abused. You don’t revise things half a dozen times for no extra compensation.

To avoid any future confusion or altercations with new clients, I religiously go through these questions to get a full picture of my clients needs and expectations, the scope of the project and how much time you’re devoting to the project. An individual or brand with a logo budget of $200 will not receive the same product as one with a budget of $1000, for example (and yes you can make that much for one licensing deal, just not on Fivver).

Why waste time doing this? Why can’t you just start getting paid right now on Upwork or Fivver?

Well, there’s nothing stopping you from doing that, but if you want a sustainable income that pays you what you’re worth as a craftsman you need a niche group of regular clientele that will be fanatical about everything you say (and sell)!

Viewing this intimate conversation about your clients passions (and ultimately their project) as a waste of time means you’re probably reading the wrong blog and should just go scavenge across abusive job-boards that undercut the value of every other freelance worker out there then just go on ahead and “make that bank”.

But if you want to get paid by people who value your work and will hire you over and over again—and recommend you for more even more dream projects—then you need to read this!

Establish A Budget With New Clients Upfront With These 8 Questions:

  1. What is the Company/Product/Service name to be used in the logo/branding?
    • This may seem silly, but you wouldn’t believe how often I’m brought onto a project thinking it was a rebranding job and found out it’s for a new/different/offshoot brand—wasting my notes and sketches, as well as their time.
  2. What is your Tag line (if any)?
    • Whether or not you need this for the design, it will give you a better picture of what your client’s message is
  3. What are you selling?
    • Get them to tell you as much about their product or service
    • What is the message they’re trying to convey with your work?
  4. Who are you selling to?
    • Describe the audience you’re targeting as best as possible.
    • Dig deeper (age, gender, interests, income, geography, etc. are only the basics)
  5. How do you want to be known in your industry and when compared to your competitors?
    • Competitors, fellow creatives or whatever you wish to call them, you are comparing both aesthetic and ethos as well as products and content.
    • Where are they at vs. where they want to be and how your work will get them there. Getting them to show you their “Dream Aesthetic” and favourite brands/pages from social media is usually the easiest way to involve clients in this part of the conversation.
  6. Do you have an idea of what you want? If so, describe your visions in as much or as little detail as you’d like.
    • Sometimes less is more here. Setting your boundaries early on is important and you have the right to know what you’re being hired for. In most cases, you’ll have already told them your niche or they have approached you because of your existing work (or even by recommendation from a fan!)
  7. Are you currently working with any time constraints? Ideally, how soon would you like to have your project completed?
    • This is another step where you need to set boundaries for yourself. If you’re having trouble keeping up, be transparent about your current work-load and be honest about how quickly you can complete a project.
  8. What is your budget?
    • The burning question that no artist has the answer for. I’m not going to pretend to know how much a human is worth, but I know how much money I need to make to pay these pesky bills: start there.
    • Talking about money is difficult for millennials. It’s okay to talk about money.
    • Feeling your skills should be compensated properly is not a crime. Don’t allow them to devalue your worth or make you feel you’re being unreasonable.
    • If you can’t justify the cost of your work by breaking it down for your client, you’re still too unclear on your self-worth and just might be over-selling yourself if you’re constantly being rejected at the “final sell”.

It can be a scary to take on new things. Just remember this for your next call on Zoom:

We didn’t become self-employed only to go broke.

We did it to become self-sustainable—to cope with chronic pain and illness, find employment as marginalized folks, to survive in tough times—while still doing something that breathes life back into us, rather than drain us.

If you produce a variety of content, you need to establish your niche and specialties for them right away—to set the boundaries in this new relationship at the beginning—not half-way through, when you realize you’re no longer working on what you signed up for. Unlike a romantic relationship, you’ve (hopefully) established some sort of written agreement via (at minimum) a paid invoice.

Whether you’re still navigating where you fit in within your field or are geared up to grab the new opportunity right now, you can download this unique and professional questionnaire I designed: print it off for your next new client here!

If you would like more coverage on drafting an invoice and red-flags freelancers should look out for on job-board websites, let me know by commenting on this post!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

Questions To Ask Yourself When Trying To Nail Down Your Niche + Why You Need To Envision Your Success

Do you ever feel lost in what you’re doing?

Do you have trouble remembering the bigger picture?

As artists and creative people, it can be easy to forget why we began creating in the first place.

It can so easily feel like you’re talking into the vacuum of space, posting all your hard work into a black hole.

So how you do get noticed?

You need “a thing”, or a niche.

Something important to us as human beings is being good at something. We all like to feel like we have ‘our thing’. Not only does defining your niche make you more memorable as a creator, but it also makes your work feel more filling—your heart has to be in it for it to work.

For us to have ‘our thing’ we kind of have to make it up on our own. 

Whether that’s your middle school awards or that class in college that totally changed your life, you’ve found your thing.

When trying to compete in the rat-race of social media popularity, gaining commissions, and finding new clients—we often lose sight of ‘our thing’, and which work made us happy to begin with.

You work hard, but you don’t know where you want to go with your art or business.

Whenever I’m feeling this way (because we all do from time to time), I always go through the same exercise that I’m going to share with you right now!

  • What do you do and why? 
  • How do you do it? 
  • What’s your method and why do you do it that way? 

That’s it? Almost.

Envisioning your future can be the simplest exercise for self-discovery.

The importance of having a vision of your future:

  1. To keep you focused on a plan
  2. To keep you motivated towards your goals
  3. To master your skillset—narrowing down to one niche to build capitol to support your plan

What that might look like:

I wanted to share an expert of my Future Vision as an example of what measures you should focus on as a newbie, rather than looking at vanity metrics and low-ROI tasks.

So, here is part of my personal Future Vision from 2017—a pinnacle point in my life, when I was finishing school and planning to become self-employed:

At 28 I picture my life modern, but simple. With a dog and my own patch of grass, living in a smart home and tending a greenhouse. Where we live is only filled with what we need and love. I'm happy and healthy. 
My dreams of being a self-employed artist are a reality. I have a mildly successful blog I write and a podcast I do every month. I am finally thrilled to be living and have built better positive thinking techniques. I have healthy habits and meditate every day. I do yoga and jog to stay healthy and active. I eat the best foods for my body with lots of fresh greens and nuts. 
I feel great in the skin I'm in and only wear what is for me. I want to tread my own path in life and pursue my passions. I focus my energy on producing rather than consuming, being more conscious of whats going into my body, and making my body move more. To spend more time and effort on experiences than possessions- 
It has made me so humble and grateful to have kept this life.

14 Questions To Guide You Towards Your Niche + Vision

  1. What are my strengths? What am I good at?
  2. What do people come to me for advice or help with?
  3. What do I get excited or passionate about?
  4. Who are the most important people in my life and why?
  5. What do I need (to do) to feel my best?
  6. Where is the majority of my energy and attention been going lately?
  7. What lessons have I learned in the past 3 months? 6 months? Year?
  8. List my recent wins & failures.
  9. What would I do if I knew I could not fail?
  10. If I had all the money in the world, what would I do?
  11. How would I like to give back or help others?
  12. What drives me & what do I hunger for?
  13. What do I need more of in my life?
  14. What are my values & how do I live out those values in my own life?

I urge you to pull out your journal, day-planner, notes app, or whatever it is you use to record your ideas and get started on answering these questions! I promise you that this exercise will without a doubt help you refine your niche and overall vision for your life and art business.

If you need some extra reading, check out my other post on finding your niche, as well as advice on getting started as an online seller, and tips for marketing your creative business right now!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

My Top 10 Free Apps I Actually Use For My Online Art Business

These 10 apps will help you nail your next art project, keep on top of your clients, and build your social media presence!

I’ve been using an iPad Pro since I began working for myself, back in 2016. It was the first investment I had ever made in my business, ever. It was a big deal!

There were a lot of things I needed out out one device and couldn’t spend so much. I had limited experience with technology use and had an aversion to the big ol’ Apple Corp.

The iPad Pro has become my best artist tool and the most used technology in my office, even to this day.  

I’m here to help you get the most out of your Tablet experience, artist-to-artist, for free.

I’ve created a list of my favourite free iPad Pro apps to help artists and small creative online businesses.

These apps are easy to incorporate into your art, design, or online business practices. There is a learning curve, but they’re not too tricky to get a handle on. Once you get the hang of using these, you’ll be glad you did!

Here are my 10 favourite free apps I actually use for my online art business!

  • Adobe Draw (Art + Design) — A free vector-drawing app I have been using for years, all you need is a free account! I prefer using Adobe Draw over Fresco for certain projects because of its ability to import directly to Illustrator on my desktop.
  • Adobe Spark Post (Art + Design) — Perfect for quickly planning out design ideas for social media posts, blog covers, headings and footers, and much more!
  • Canva (Art + Design) — My absolute favourite design tool, Canva’s free tools and resources are more than enough to beef up your branding and get on your social media game! You can save pallets and fonts to your brand profile to keep your posts looking consistently beautiful and on-brand.
  • Sell on Etsy App (Business + Productivity) — If you haven’t already, check out my post about why I love Etsy as my e-commerce platform right here!
  • 2do (Business + Productivity) — The only to-do list you will ever need!
  • Hootsuite (Business + Productivity) — The best FREE social media scheduling tool out there, I’ve tried so many and now that Hoot covers Instagram, I’m all-in!
  • Photoshop Mix (Art + Design)Easy photo-editing on-the-go? Yes please! I also love using this for the photos I use in my Etsy shop listings.
  • Protonmail (Business + Productivity)You need to stop using Google, right now! I keep my clients’ information safe by using this encrypted email service for my business (and personal) emails. This means no one, not even Protonmail, can read my confidential emails!
  • Toggl (Business + Productivity)You need this for easy, detailed time-tracking! Toggl sends you a report at the end of each week, making invoicing clients accurately way easier.
  • Adobe Capture (Art + Design) — Quickly creates colour pallets, brushes, fonts, and shapes from real-life photographs!

As soon as you’re done reading this: download some of these apps, try them out, and tell me what you think. Comment which of these apps are your favourite, and why! I would love to know.

Set effective goals for the new year - Pinterest Graphic
Download your 6 free journal prompts printable for dominating your New Years’ resolutions at TheArtistJournal.ca

In the meantime, I urge you to read about how to make people care about your art and how to maximize your time creating in your studio in preparation for the New Year. You can also download this journalling prompt sheet, absolutely free, to get a head-start on 2020!

Until next time,

-J

How To Make People Care About Your Art

Connection = Caring

So I was perusing the Internet yesterday thinking up a new side-hustle, when I found someone else had already taken my idea!

This happens to me all the time, but this time was different.

The blog I came across was featuring an artist — the artist with my idea — and all they talked about was their childhood and how it’s affected their current work.

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
How to make people care about your art – Instagram Post

They neglected to give any contact info, despite saying they’re open (and desperate) for commissions numerous times.

This artist even neglected to list their subject matter, themes, or any mediums they used.

To top it off, the few pictures included were poorly lit snapshots of some comic sketches and sloppily edited photos of a few paintings. You could tell they were all taken in their poorly-lit NYC apartment.

They didn’t have a Website, Twitter, Instagram… nothing. All they had was a Tumblr page they posted to every week or so making it basically impossible for clients to reach them. There wasn’t even an email address listed, what a PR disaster!

I can’t imagine being a showcased artist in an article — the opportunity to meet hundreds, if not thousands of new clients at almost no cost — and not providing any contact information!

It’s artists like this that get stuck in that “starving artist” mentality, thinking you need to beg everyone to look at your work. They advertise themselves as a walking mess because they don’t take themselves seriously enough to be credited as anything else.

Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.

Andy Warhol

Employers can smell this desperation, and will most often write you off as inexperienced, or try to talk down your rates.

Making art has never been about the money, money is merely what we use to obtain the things we need to survive (if you’re in the art world looking for money, let the rest of us know where you find any).

Making enough to survive as an artist is challenging, but not having a website is like shooting yourself in the foot with an arrow before your Olympic 100 m dash. You’re fucking yourself over.

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
Top Tips For Free Marketing Online –
Pinterest Post

An artist website is incredibly important for gaining new clients. Someone who has never heard of you or what you do should be able to see all that on your site, preferably clicking through your about page, portfolio, and social media links. I’ve had almost all of my button-pressing inquiries via email, from my contact form on my site.

Most employers won’t spend the time clicking through your site; make sure to keep that in mind when setting up your home page.

Maybe you have a drop-down menu to access your archives? Perhaps you want everything on a single minimalist landing page?

Just as when making art, there’s more to consider than just “what looks good”.

What (or who) is your website for and what do you want out of it? It can be intimidating, but a little thing called Design Thinking can make answering these questions a bit easier.

This also opens up a dialogue to talk about your design process and how you make art! The more questions you ask, the more connections you can make between your work and your experiences.

Adding more real-world connections to your work makes for more opportunities to engage with your audience.

Our struggles define us as artists, but let’s face it nobody cares you were bullied in elementary school (who wasn’t) and are still bitter about it 20 years later. No one wants to read about your parents divorce or your father’s drinking problem.

I especially don’t care where you went to school, if at all. And you guessed it, neither does anyone else!

So what makes people care about art?

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
5 Easy Marketing Tips for Artists – Pinterest Post

You need a kick-ass story.

Your story needs to be compelling, original, and have substance. You’re not writing an essay about your life or a bland biography for your grade 12 History class.

You don’t start at the beginning.

You start when you first became unique. When you finally started making different art — art that stands out, has a style — is when you’re worth people’s attention, or even worth mentioning. Before that, you are just like everyone else who says they’re an artist on the internet.

Your art is beautiful, but words will always take your work to the next level.

Craft a dialogue for your work of art.

People love stories. Words have effect, emotionally impactful effects that can generate inquiries, discussions, and (most importantly) sales. You’re literally adding a new dimension to your piece by giving it the soul it deserves through written language.

Another effective way to communicate what you and your art is all about is through branding.

The idea of branding, or becoming a brand, is seen as a bad thing by many artists I talk to… but guess what? It is the most important thing. Period. You, as an artist, are a brand. You represent your art business and your art represents you in return.

Shying away from branding yourself is holding you back. Embracing it will make you flourish!

A simple social media strategy could be the breakthrough marketing plan you need. With a bit of creative discipline and vision, your social media feeds could look calm and compelling. This creates a great energy, putting your work in the spot-light.

Developing interpersonal relationships on social media is also another great way to receive free exposure from authentically engaged audiences. Hyperlinking to other people’s work is a great way to make connections with people whose work you admire. Make sure your links are all clickable, meaning none of them are broken links!

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
Stop hurting yourself, start embracing your brand.

Here’s 5 things you can do right now to improve your artist branding and online presence:

  1. Have a website. Make sure your website acts as a tool for your viewers. Make everything clearly identified and easy to find. Be sure to include EVERYTHING! Bonus: Get your own domain to look like a total pro.
  2. Have a custom colour pallet to use for everything. Subtleties like custom colour themes across all your platforms can create a cohesive feel for all your online work.
  3. Display the same logo/profile photo everywhere! You want people to recognize you and your work and the best way to do that is with a killer logo or clear headshot. Whichever you choose is based on your audience and niche.
  4. Bump up your social media profiles right now! Use every word to mention the coolest things about what you do. Take the chance to make an impression. Convert a stranger into a follower simply by writing yourself a killer bio!
  5. Most importantly, keep it consistent; post content every day! Keep your content consistent in quality. As in, use similar lighting, fonts, editing presets, and filters on your photos. Bonus: If you can make your Facebook, Instagram, Twitter, Pinterest, and website all visually similar and still compelling… I forgive you for all your previous discretions because this is some next-level shit!

In the meantime you can keep up with my creations on Patreon, follow my artist travels on Instagram, and see me live-stream video games on Twitch!

Until next time,

-J

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About the author title card: Joey Dean
About Joey.

How To Find Your Art Niche And Why You Need One To Rock Your Business This Year

Why You Need The Right Niche Pinterest Title Card
Finding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindsetFinding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindset. @ The Artist Journal (DOT) CA

Starting out — whether you’re an artist, writer, or any creator — having the right niche is the most important thing to think about. Once you find your niche everything will begin to fall into place and you’ll have a reference point for consistent decision making for your art business.

Picking a niche is no small task. If you pick the wrong one, no matter how hard you work in the future it isn’t likely you’ll be successful.

Finding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindset.

Choosing the wrong niche in the beginning can kill your project before you even start.

The easiest place to start looking is your social media accounts.

  • Look at your mutuals and favourites on social media; they can often help narrow down your field of expertise.
  • Look at who is commenting on your stuff; they’re your quality, engaged audience you want to keep around.
  • Create similar, but interesting content to get people to scroll, click through, or read longer.
  • Look at social media selling platforms (like facebook marketplace, fivver, and kijiji) to start looking for what other people are looking for if you can’t define your own work.
Easy Ways To Find Your Niche Pinterest Title Card

Look especially at your mutuals, most popular posts, favourite brands/artists, and general popularity of what you have done in the past. This can help narrow down your interests and even your style if that’s something you’re struggling with.

Don’t forget about your comments sections! Every platform has a place for people to leave comments. Read every one and actually listen to them. Try to respond to them all in quality. These are your most engaged audience and they’re actively looking at your stuff and want to support you!

Where is the need for you?

What do people come to you for? What do they need your advice on? This indicates what people think you’re knowledgable in; odds are you’ve given them helpful advice in the past and you may actually know what you’re talking about.

Photo by John Schnobrich on Unsplash

What do you offer that every other artist can’t?

This could be something as simple as your style, something that makes you memorable, or something that helps people: combining these would be ideal.

Look at your favourite reading materials and genres of writing and dig deeper into your interests:

  • If all you read are life-hacks on Pinterest, odds are you have an interest in creative problem solving and enrichment.
  • If you scroll through facebook fuming about the fake news, then maybe you’re passionate about social commentary.

The beauty of the Internet is there’s a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.

Michelle Phan, pioneering Beauty YouTuber and Makeup Entrepreneur

Answer the Three W’s

Who are you?

What are you trying to accomplish?

Why do you want this?

If you can’t answer these questions, you’ll need to put some more effort into finding what people need that you can offer. Remember, who is paying you is who comes first. Think of how you can best help or satisfy those people that support you most without losing your integrity.

Start-Making-Life-Work-for-You Title Card
Read more at The Artist Journal .CA

I hope all of this was enough to set you on the right path to finding your specialty. Confused about what I wanted for so long, I had never found my specialty.

I didn’t figure out my niche and my work suffered for it, for much longer than I would like to admit. I didn’t think I needed one and it was leading to a string of disappointing work.

If you can relate, go read about my creative journey and how I got here. I talk about where I’m coming from and why I’m here for you. I also want to hear how opening your Etsy shop has been going in the comments!

Until next time,

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The Artist Journal initials blog logo

-Joey @ The A/J

The Truth About How I Started An Online Art Business What You Should Know Before Getting Started

In the beginning…

I was a stable and reliable worker my entire educational career. I went to school full time, volunteered 15 hours per week on campus, and had two separate tutoring gigs going while never missing an appointment.

These days, it can take all my effort to be on time for a single meeting with a client and I’m sure you can relate to this.

My art career started when I was a college drop-out and totally unemployed for almost 7 weeks. I had spent the previous 8 months jumping from job-to-job. Whether it be seasonal work for months or my single day working at a call centre (which is a whole other story), nothing was working.

I couldn’t believe I was an unemployed college drop-out struggling to pay my bills every month.

Why can’t I commit to my work? How do I learn to love what I do? Do these questions sound familiar to you?

I didn’t seem to be the only one with this problem. When I first began looking at self-employment in 2016, my generation had the highest unemployment rate in recent history (at a whopping 53%).

The real cause was what I was working on. I realized there wasn’t a way to change how to think and feel about work fast enough to start paying my bills for the long-term.

Photo by DJ Johnson on Unsplash

The first step I took was to change my work, not my attitude.

Repeating my mistakes was the problem. Mistakes I didn’t know I was making. I wasn’t playing to my strengths. Rather, I was fighting to overcome my weaknesses every day because “that’s just how it is”.

I began to shift the scope of my job searches and limiting the side hustles I was investing my time in.

Confused about what I wanted for so long, I had never had a focus. I never figured out how to apply my strengths to my work. That’s why I kept disappointing myself and decided it needed to stop.

I’m here for you.

Helping empower other creators is my passion. 

I focus on helping people find their passion and the courage to support their passion by providing quality and accessible tools, information, and resources.

I work to dispel common myths of our generation, like laziness and lack of initiative. I want to prove the new generations have more to offer than we get credit for. I’m here to make your life start working for you.

I write for single-person operations and online stores or anyone looking to start selling their goods and services. If you’re of another nature, please let me know in the comments your job title/why you’re here!

Welcome to The Artist Journal,

-Joey @ The A/J

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How I Successfully Improved My Etsy Shop Performance: Love Setting Up As A New Shop Owner!

If you are:

  • Someone who has ever wanted to run a side hustle
  • A creator with too much physical merchandise
  • An artist with an overflowing archive
  • A crocheter or any other talented crafter with more creations than you can give away

My point is, if you make anything, one of my favourite ways for you to make an easy income is Etsy. I want to be transparent that this is not a sponsored post, I’m just a long-time user of their platform.

I use Etsy as my online business platform for the following reasons;

  • I found it the easiest to navigate; vs. Shopify, Ebay, Depop, or even Squarespace.
  • It guides you through filling out every attribute for a more thorough listing description, making it easier for people to find you in related purchases and Etsy searches.
  • Everything is there if you need it, you just have to look for it. The Etsy Seller Handbook is a good place to start.
  • I didn’t have reliable access to a computer until 2018. For 2 years I used my iPad to run my business, and website designers do not take kindly to them.
  • I find the fees reasonable for the service and customizability, as well as the legal protections your business receives as a seller. My shop was paying for itself within my first financial quarter.

I have been using Etsy as the marketplace to sell my handcrafted goods and artwork since October 2016. In the beginning, I didn’t have many resources at my disposal. At the time I was running the shop and making all of my work from my iPad and a $70 printer…

Increase Sales In Your Etsy Shop With This One Strategy
Increase Sales In Your Etsy Shop With This One Strategy!

My problems at the time were access to poor-quality cameras, rudimentary editing software, and having slower order turn-around times as a result. It would sometimes take me up to 5 business days to ship something out because using these poor quality tools took so long!

After switching to operating from my phone I was able to cut that time down to 1-2 business days, which is a huge advantage in regard to Etsy’s internal SEO.

The increase in quality lead to more sales, which I was able to use to buy a laser-printer for all my business printing needs!


Creating a listing using the Sell on Etsy mobile app is a breeze.

Esty’s app guides you through the first couple of tedious steps and then easily lays out all the other information your listing needs. You should be filling in as much as possible while also using all 13 hashtags. 

You must use the right hashtags. They should be more than one-word searches and not sweeping, broad categories. They should be as relevant and descriptive as possible. 

Try also using synonyms; buttons are to pins as paintings are to artwork. I use tags such as; punk patches, trans pride pins, pronoun enamel pins, etc. These are extremely specific to my niche market and relevant to my products.

I do all of my photography and editing on my phone.

vintage camera hanging from black strap against a white wall
Photo by Yoann Siloine on Unsplash

I use my iPhone 8 Plus to take all my photos. I only mention this because of the high quality camera with stabilization, so I don’t ever have to worry about my shaky artist hands. I’m sure many phones have this now, but I love the portrait function for taking photos of my apparel outdoors.

I edit my photos either using the in-camera editing function, or when I’m not happy with that I also use Photoshop Express. It’s a free Adobe mobile app; all you need is a Creative Cloud account!

After editing, they’re ready for uploading. I write up my item descriptions in either the Apple Pages or Notes app. Pages is great because it can give you a word count; you should be writing at least 250-500 words, this will additionally aid Etsy’s internal SEO.

Sales are clear and easy to manage.

After the listing is all set up, it’s time to address sales. When you make a sale, it will create an order for you in it’s own tab. Using the app I check the order contents and shipping info. This way I can pack my orders, still without touching another device.

Photo by Rohit Tandon on Unsplash

I write my shipping labels by hand. I have pre-printed business cards, return labels, and flyers to stuff in my orders. That way I don’t need to print things more often than once or twice a month. Since I designed these assets in Adobe Draw on my iPad, I can access all of my printing assets through Creative Cloud and print them from my phone! Thought there was a loophole, huh?

I have found the one thing the app is missing is you cannot mark multiple orders as shipped at the same time. You have to mark each listing as completed separately, but if you’re not shipping more than 5 orders per day it’s not a big deal.

I fill out my international customs forms from my phone, send the barcodes to my email, and save them as pictures to a new note on my phone.

All I have to do is present the barcodes at the post office counter and pay with tap using, you guessed it, my iPhone! I guess you could use your wallet for this step, but it’s not as futuristic and cool.

Increase Sales In Your Etsy Shop With This One Strategy
Increase Sales In Your Etsy Shop With This One Strategy!

And that’s how I increased my Etsy sales by reducing my administrative work and freeing me from my desk. I know adapting this workflow will benefit your small business practice and make you feel like the badass boss you are! 

I would love it if you let me know what your trends look like after fully filling out your listings, or if you have tips to share about your Etsy shop practices. Stay tuned for the next Artist Journal by following on Facebook or Instagram!

Until next time,

Joey @ The A/J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.


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