Taking on new clients can be a dream for fresh freelancers… or a dreaded endeavour for the inexperienced.
You don’t know your worth, your clients’ expectations or even what your edge on the competition is. It’s very easy to undervalue yourself when you’re first starting out!
But what if you knew what to ask these higher-paying clients? Would you still be intimidated by taking on higher-paying work—work that feeds you, while building your dream portfolio?
I’m going to share how I started asserting my worth as an artist and exactly what to cover with your new client to give them the best product possible!
Establish a budget upfront!
I ask for their budget in the same motion as about their idea, but that’ll take practice. Asking for their budget upfront establishes your worth and asserts that you expect proper compensation. You then showcase what you can provide for them based on this budget, not based on their expectations—that’s where you get into abusive territory.
Clients have grand visions, sometimes expecting way too much. You need to establish boundaries with who you’re working with right away—because ultimately you are working with them, not for them—ensuring your time isn’t abused. You don’t revise things half a dozen times for no extra compensation.
To avoid any future confusion or altercations with new clients, I religiously go through these questions to get a full picture of my clients needs and expectations, the scope of the project and how much time you’re devoting to the project. An individual or brand with a logo budget of $200 will not receive the same product as one with a budget of $1000, for example (and yes you can make that much for one licensing deal, just not on Fivver).
Why waste time doing this? Why can’t you just start getting paid right now on Upwork or Fivver?
Well, there’s nothing stopping you from doing that, but if you want a sustainable income that pays you what you’re worth as a craftsman you need a niche group of regular clientele that will be fanatical about everything you say (and sell)!
Viewing this intimate conversation about your clients passions (and ultimately their project) as a waste of time means you’re probably reading the wrong blog and should just go scavenge across abusive job-boards that undercut the value of every other freelance worker out there then just go on ahead and “make that bank”.
But if you want to get paid by people who value your work and will hire you over and over again—and recommend you for more even more dream projects—then you need to read this!
Establish A Budget With New Clients Upfront With These 8 Questions:
- What is the Company/Product/Service name to be used in the logo/branding?
- This may seem silly, but you wouldn’t believe how often I’m brought onto a project thinking it was a rebranding job and found out it’s for a new/different/offshoot brand—wasting my notes and sketches, as well as their time.
- What is your Tag line (if any)?
- Whether or not you need this for the design, it will give you a better picture of what your client’s message is
- What are you selling?
- Get them to tell you as much about their product or service
- What is the message they’re trying to convey with your work?
- Who are you selling to?
- Describe the audience you’re targeting as best as possible.
- Dig deeper (age, gender, interests, income, geography, etc. are only the basics)
- How do you want to be known in your industry and when compared to your competitors?
- Competitors, fellow creatives or whatever you wish to call them, you are comparing both aesthetic and ethos as well as products and content.
- Where are they at vs. where they want to be and how your work will get them there. Getting them to show you their “Dream Aesthetic” and favourite brands/pages from social media is usually the easiest way to involve clients in this part of the conversation.
- Do you have an idea of what you want? If so, describe your visions in as much or as little detail as you’d like.
- Sometimes less is more here. Setting your boundaries early on is important and you have the right to know what you’re being hired for. In most cases, you’ll have already told them your niche or they have approached you because of your existing work (or even by recommendation from a fan!)
- Are you currently working with any time constraints? Ideally, how soon would you like to have your project completed?
- This is another step where you need to set boundaries for yourself. If you’re having trouble keeping up, be transparent about your current work-load and be honest about how quickly you can complete a project.
- What is your budget?
- The burning question that no artist has the answer for. I’m not going to pretend to know how much a human is worth, but I know how much money I need to make to pay these pesky bills: start there.
- Talking about money is difficult for millennials. It’s okay to talk about money.
- Feeling your skills should be compensated properly is not a crime. Don’t allow them to devalue your worth or make you feel you’re being unreasonable.
- If you can’t justify the cost of your work by breaking it down for your client, you’re still too unclear on your self-worth and just might be over-selling yourself if you’re constantly being rejected at the “final sell”.
It can be a scary to take on new things. Just remember this for your next call on Zoom:
We didn’t become self-employed only to go broke.
We did it to become self-sustainable—to cope with chronic pain and illness, find employment as marginalized folks, to survive in tough times—while still doing something that breathes life back into us, rather than drain us.
If you produce a variety of content, you need to establish your niche and specialties for them right away—to set the boundaries in this new relationship at the beginning—not half-way through, when you realize you’re no longer working on what you signed up for. Unlike a romantic relationship, you’ve (hopefully) established some sort of written agreement via (at minimum) a paid invoice.
Whether you’re still navigating where you fit in within your field or are geared up to grab the new opportunity right now, you can download this unique and professional questionnaire I designed: print it off for your next new client here!
If you would like more coverage on drafting an invoice and red-flags freelancers should look out for on job-board websites, let me know by commenting on this post!
Until next time,
Joey Dean is an illustrator and artist lifestyle blogger.
Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.
Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.