Slow Growth: Starting Your Craft Business With What You Already Have

Start your shop off right by offering something people actually want to pay for!

Read about the best ways to spend your time as a new business owner!

If there’s one thing I’ve learned after 4 years on Etsy, it’s that medium matters.

I’ve seen so many new online shop owners overlook this first and most important factor. They’re only interested in filling their shop with the art they love the most, without considering what people actually want.

Read about Starting Your Craft Business With What You Already Have here!

That means, your end product needs to be something people want to pay for. The sooner you choose correctly, the sooner you can reinvest and grow your budding business.

I’ve found it’s best to explore which ideas are worth running with before investing too much money in expensive apparel like enamel pins and crew-socks. If you’re a designer or illustrator, start small with RTP services and having your designs printed as stickers. 

Seeing your ideas come to life in your hands is truly exhilarating!

Final products are what keep me consistently going and my clients say similar things when they receive their buttons from me. Handing out free stickers and producing buttons for other makers in my circle has been my favourite way of building a community around my creative practice; this a great real-life example of “slow growth” in action!

I’m now going to share how I opened my Etsy shop and started my button-pressing and graphic design business with next to no money and no income:

Have More Time To Do The Things You Love
Have More Time To Do The Things You Love by reading TheArtistJounral.ca and sharing this on Pinterest!

Tips to start you craft business with next to no income:

  1. Work with what you have—this sounds so simple, but is possibly the most difficult step! I know so many crafty people with a plethora of supplies in their closet, just waiting to be cracked open. If you’re not one of those fortunate people, I found swapping on Depop and Varagesale, as well as just asking ambiguously on Facebook if anyone has any supplies they have laying around!
  2. Only invest as much as you’re making—it’s tempting to take your first few dollars to the store and “restock” your shop, but don’t invest in new stock until you sell out of something else.
  3. Look critically at your expenses. Do you really need a domain yet? Yes, but you don’t need about anything else. Your domain (or url) comes with a shiny new business email and those are the only 2 things you need to start growing (although an email list wouldn’t hurt, either).

The proof is in the pudding, so I also wanted to highlight for you the first stages of my own online business!

What the stages of my own business looked like:

  1. Painting patches from up cycled fashion scraps and selling them on Etsy ($10 fabric paint, $15 startup fee)
  2. Buying sticker paper and selling stickers (I started with a cheap, crappy printer I already had for printing college reports) ($20 sticker paper and $25 in shipping supplies from the dollar store)
  3. Buying my first products, which were hand-pressed buttons for another local “button-pusher” ($40 for 100 buttons)
  4. Expanding with higher quality products: I transitioned to higher-quality vinyl stickers produced out-of-house ($56)
  5. Bought a button press off Ebay to start my own “button-pressing” operation ($180)
  6. This allowed me to Upgrade my printer to produce my own high-quality prints and zines ($250)
  7. Invested in my first batch of enamel pins ($560USD ~$800)
  8. Reordered and Expanded my line of enamel pins with a new provider ($600)
Use workflows in Trello to improve your productivity! Read more at TheArtistJournal.ca

Now that I’ve established myself in selling enamel pins and vinyl stickers—after 4 years—I can expand my practice to hand-made OOAK and custom resin crafts. This new and exciting venture wouldn’t be possible if I hadn’t dedicated myself to my own personal “slow growth” method to build my online business.

Now go rummage through your craft rooms, storage bins, sewing supplies and leftover DIY materials to see how your slow growth will begin!


Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

My Monthly Work Music Playlist For June

June 2020: Shuffle That Shit—PRIDE 🏳️‍🌈 Edition!

Bump it this summer—just hit shuffle for a month of these sexy tunes about self-love and compassion!

**This playlist contains Explicit lyrics and sexual themes, as all my playlists do.


June 2020: Shuffle That Shit—PRIDE 🏳️‍🌈 Edition

Here is my office playlist for June 2020. Work along with me to the same tunes I do every month with new work playlists!

38 songs, 2 h 14 m

True love ain’t something you can buy yourself

True love finally happens when you by yourself

So if you by yourself, then go and buy yourself

Another round from the bottle on the higher shelf

Lizzo, Soulmate

Shuffle That Shit

PRIDE 🏳️‍🌈 Edition

Click to view this playlist on Apple Music!
Click to view this playlist on Apple Music!
Click to view this playlist on Apple Music!

Our Latest Posts

What you should read next:

art biz basics artist advice artist basics artist branding artist lifestyle artist PR artist productivity artist website art marketing art sales art supplies reviews better art practices build confidence building a website building instagram building self-esteem Creative Business creative business creative lifestyle tips digital art eco friendly products Etsy finding your niche freelance tips future vision goal setting grow your instagram healthy mindset journalling journalling techniques journal prompts notes personal experience productivity tips resolutions self-improvement self care tips for creatives selling art online small online business social media marketing social media stats starting out statistics on instagram tutorial updates

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

How To Prepare Yourself For Taking On New Design Clients

Taking on new clients can be a dream for fresh freelancers… or a dreaded endeavour for the inexperienced.

You don’t know your worth, your clients’ expectations or even what your edge on the competition is. It’s very easy to undervalue yourself when you’re first starting out!

But what if you knew what to ask these higher-paying clients? Would you still be intimidated by taking on higher-paying work—work that feeds you, while building your dream portfolio?

I’m going to share how I started asserting my worth as an artist and exactly what to cover with your new client to give them the best product possible!

Establish a budget upfront!

I ask for their budget in the same motion as about their idea, but that’ll take practice. Asking for their budget upfront establishes your worth and asserts that you expect proper compensation. You then showcase what you can provide for them based on this budget, not based on their expectations—that’s where you get into abusive territory.

Clients have grand visions, sometimes expecting way too much. You need to establish boundaries with who you’re working with right away—because ultimately you are working with them, not for them—ensuring your time isn’t abused. You don’t revise things half a dozen times for no extra compensation.

To avoid any future confusion or altercations with new clients, I religiously go through these questions to get a full picture of my clients needs and expectations, the scope of the project and how much time you’re devoting to the project. An individual or brand with a logo budget of $200 will not receive the same product as one with a budget of $1000, for example (and yes you can make that much for one licensing deal, just not on Fivver).

Why waste time doing this? Why can’t you just start getting paid right now on Upwork or Fivver?

Well, there’s nothing stopping you from doing that, but if you want a sustainable income that pays you what you’re worth as a craftsman you need a niche group of regular clientele that will be fanatical about everything you say (and sell)!

Viewing this intimate conversation about your clients passions (and ultimately their project) as a waste of time means you’re probably reading the wrong blog and should just go scavenge across abusive job-boards that undercut the value of every other freelance worker out there then just go on ahead and “make that bank”.

But if you want to get paid by people who value your work and will hire you over and over again—and recommend you for more even more dream projects—then you need to read this!

Establish A Budget With New Clients Upfront With These 8 Questions:

  1. What is the Company/Product/Service name to be used in the logo/branding?
    • This may seem silly, but you wouldn’t believe how often I’m brought onto a project thinking it was a rebranding job and found out it’s for a new/different/offshoot brand—wasting my notes and sketches, as well as their time.
  2. What is your Tag line (if any)?
    • Whether or not you need this for the design, it will give you a better picture of what your client’s message is
  3. What are you selling?
    • Get them to tell you as much about their product or service
    • What is the message they’re trying to convey with your work?
  4. Who are you selling to?
    • Describe the audience you’re targeting as best as possible.
    • Dig deeper (age, gender, interests, income, geography, etc. are only the basics)
  5. How do you want to be known in your industry and when compared to your competitors?
    • Competitors, fellow creatives or whatever you wish to call them, you are comparing both aesthetic and ethos as well as products and content.
    • Where are they at vs. where they want to be and how your work will get them there. Getting them to show you their “Dream Aesthetic” and favourite brands/pages from social media is usually the easiest way to involve clients in this part of the conversation.
  6. Do you have an idea of what you want? If so, describe your visions in as much or as little detail as you’d like.
    • Sometimes less is more here. Setting your boundaries early on is important and you have the right to know what you’re being hired for. In most cases, you’ll have already told them your niche or they have approached you because of your existing work (or even by recommendation from a fan!)
  7. Are you currently working with any time constraints? Ideally, how soon would you like to have your project completed?
    • This is another step where you need to set boundaries for yourself. If you’re having trouble keeping up, be transparent about your current work-load and be honest about how quickly you can complete a project.
  8. What is your budget?
    • The burning question that no artist has the answer for. I’m not going to pretend to know how much a human is worth, but I know how much money I need to make to pay these pesky bills: start there.
    • Talking about money is difficult for millennials. It’s okay to talk about money.
    • Feeling your skills should be compensated properly is not a crime. Don’t allow them to devalue your worth or make you feel you’re being unreasonable.
    • If you can’t justify the cost of your work by breaking it down for your client, you’re still too unclear on your self-worth and just might be over-selling yourself if you’re constantly being rejected at the “final sell”.

It can be a scary to take on new things. Just remember this for your next call on Zoom:

We didn’t become self-employed only to go broke.

We did it to become self-sustainable—to cope with chronic pain and illness, find employment as marginalized folks, to survive in tough times—while still doing something that breathes life back into us, rather than drain us.

If you produce a variety of content, you need to establish your niche and specialties for them right away—to set the boundaries in this new relationship at the beginning—not half-way through, when you realize you’re no longer working on what you signed up for. Unlike a romantic relationship, you’ve (hopefully) established some sort of written agreement via (at minimum) a paid invoice.

Whether you’re still navigating where you fit in within your field or are geared up to grab the new opportunity right now, you can download this unique and professional questionnaire I designed: print it off for your next new client here!

If you would like more coverage on drafting an invoice and red-flags freelancers should look out for on job-board websites, let me know by commenting on this post!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

My Monthly Work Music Playlist For May

It’s a month of addressing adversity and working towards change. Shuffle this playlist while you brood inside all month signing petitions and supporting b/Black folks!

**This playlist contains Explicit lyrics and sexual themes, as all my playlists do.


May 2020: Mash-up Your Workday

Here is my office playlist for May 2020. Work along with me to the same tunes I do every month with new work playlists!

32 songs, 1 h 50 m.

No longer I defend

The choices I pretend

Could make amends that heal the loss of precious time

My conscience paralyzed

Against the rising tideOf haunting memories that drown a wasted life

Night Runner, Magnum Bullets

Mash-up Your Workday

(May 2020)

Click to view this playlist on Apple Music!
Click to view this playlist on Apple Music!
Click to view this playlist on Apple Music!

Our Latest Posts

What you should read next:

art biz basics artist advice artist basics artist branding artist lifestyle artist PR artist productivity artist website art marketing art sales art supplies reviews better art practices build confidence building a website building instagram building self-esteem Creative Business creative business creative lifestyle tips digital art eco friendly products Etsy finding your niche freelance tips future vision goal setting grow your instagram healthy mindset journalling journalling techniques journal prompts notes personal experience productivity tips resolutions self-improvement self care tips for creatives selling art online small online business social media marketing social media stats starting out statistics on instagram tutorial updates

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

Questions To Ask Yourself When Trying To Nail Down Your Niche + Why You Need To Envision Your Success

Do you ever feel lost in what you’re doing?

Do you have trouble remembering the bigger picture?

As artists and creative people, it can be easy to forget why we began creating in the first place.

It can so easily feel like you’re talking into the vacuum of space, posting all your hard work into a black hole.

So how you do get noticed?

You need “a thing”, or a niche.

Something important to us as human beings is being good at something. We all like to feel like we have ‘our thing’. Not only does defining your niche make you more memorable as a creator, but it also makes your work feel more filling—your heart has to be in it for it to work.

For us to have ‘our thing’ we kind of have to make it up on our own. 

Whether that’s your middle school awards or that class in college that totally changed your life, you’ve found your thing.

When trying to compete in the rat-race of social media popularity, gaining commissions, and finding new clients—we often lose sight of ‘our thing’, and which work made us happy to begin with.

You work hard, but you don’t know where you want to go with your art or business.

Whenever I’m feeling this way (because we all do from time to time), I always go through the same exercise that I’m going to share with you right now!

  • What do you do and why? 
  • How do you do it? 
  • What’s your method and why do you do it that way? 

That’s it? Almost.

Envisioning your future can be the simplest exercise for self-discovery.

The importance of having a vision of your future:

  1. To keep you focused on a plan
  2. To keep you motivated towards your goals
  3. To master your skillset—narrowing down to one niche to build capitol to support your plan

What that might look like:

I wanted to share an expert of my Future Vision as an example of what measures you should focus on as a newbie, rather than looking at vanity metrics and low-ROI tasks.

So, here is part of my personal Future Vision from 2017—a pinnacle point in my life, when I was finishing school and planning to become self-employed:

At 28 I picture my life modern, but simple. With a dog and my own patch of grass, living in a smart home and tending a greenhouse. Where we live is only filled with what we need and love. I'm happy and healthy. 
My dreams of being a self-employed artist are a reality. I have a mildly successful blog I write and a podcast I do every month. I am finally thrilled to be living and have built better positive thinking techniques. I have healthy habits and meditate every day. I do yoga and jog to stay healthy and active. I eat the best foods for my body with lots of fresh greens and nuts. 
I feel great in the skin I'm in and only wear what is for me. I want to tread my own path in life and pursue my passions. I focus my energy on producing rather than consuming, being more conscious of whats going into my body, and making my body move more. To spend more time and effort on experiences than possessions- 
It has made me so humble and grateful to have kept this life.

14 Questions To Guide You Towards Your Niche + Vision

  1. What are my strengths? What am I good at?
  2. What do people come to me for advice or help with?
  3. What do I get excited or passionate about?
  4. Who are the most important people in my life and why?
  5. What do I need (to do) to feel my best?
  6. Where is the majority of my energy and attention been going lately?
  7. What lessons have I learned in the past 3 months? 6 months? Year?
  8. List my recent wins & failures.
  9. What would I do if I knew I could not fail?
  10. If I had all the money in the world, what would I do?
  11. How would I like to give back or help others?
  12. What drives me & what do I hunger for?
  13. What do I need more of in my life?
  14. What are my values & how do I live out those values in my own life?

I urge you to pull out your journal, day-planner, notes app, or whatever it is you use to record your ideas and get started on answering these questions! I promise you that this exercise will without a doubt help you refine your niche and overall vision for your life and art business.

If you need some extra reading, check out my other post on finding your niche, as well as advice on getting started as an online seller, and tips for marketing your creative business right now!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

The Best Way To Spend Your Time As A Creative Business Owner

Before I started this project, I really had no clue what I did in a day.

If there’s no pictures, it didn’t happen as far as my memory is concerned

But when I recently had to write a piece on my experiences as a creative business owner and freelancer, I had to figure out what I actually did before I could start writing.


During this project I also came across a big problem…

It’s difficult to gauge your output in the early stages of being self-employed, and whether you’re working up to an industry standard. 

Am I doing enough, or am I slacking off?

It’s too easy to lose track of time, especially when working on one big project over the course of days or weeks. It can be even easier to fall behind on your progress, unnoticed.

When you first start out your milestones cannot be measured by the money you make—this can make tracking your progress a lot more difficult.

You won’t be making anything your first day working for yourself. Maybe not the first week, or even the first month, but that doesn’t mean you’re not working hard. 

I spent a lot of time feeling guilty whenever I wasn’t actively working on a paid project.

But a lot of what we do as self-employed people is unpaid labour—a lot of our time is devoted to unpaid tasks like social media marketing, promoting sales, applying to grants—leaving us with less time to look for more work, get commissions, and still finish passion projects…

There’s moments where it feels like all of your stress and hard work is for nothing. It gets hard, sometimes it will feel like it’s too hard. Comparing yourself too closely to others can leave you feeling shitty and dejected.

We get this way is because we often don’t have a clear overall vision of what we want to accomplish. 

You may have a vague idea of what you want your life to look like in 5 years, but could you write it out on paper; fill a page or two? 

This is an exercise I first started doing regularly because of Lavendaire, a successful content creator who focuses on minimalism and mindfulness. You write out your ‘Future Vision’, as she refers to it, which is basically everything you envision your life to be in a year; in 2 years; in 5 years. 

Envision every detail you can picture, smell, hear, and to totally immerse yourself in whatever you want your future to be.

It’s easy to put off doing the things that will give us the most returns—it’s a lot easier to paint a canvas than to sell it when you’re finished—but taking a look at my future needs and having an overall theme for my life has been a great way to be consistent in my efforts, both in my professional and my personal life. 


A huge part of creating compelling artwork is storytelling, or effectively content marketing.

It’s not enough to say “Buy my art!”, these days. It no longer speaks for itself; you need to breathe life into your work with refreshing words and flowing phrases.

You can have the most beautiful art in the world, but all people care about is a good story. If you’re not saying anything with your work, no one will resonate with it — and no one will buy it.

Social media is a content marketing goldmine, and now with shoppable posts it’s easier than ever to make money off Instagram and Facebook.

All you need is a clear vision of where you want to go with your creative business.

One of the many ways to clarify that looks like is with a social media marketing strategy.

For example, I use my content to show off my designs, get in touch with my audience, and promote my projects. In tandem with well-written captions, frequent posts are a great way to start a conversation or to get feedback on what your project while you’re still working on it!

What will you use your platform for?

I want you to download this FREE worksheet so you can get started with setting your goals to clearly see where you’re going with your creative business!

If you’re still feeling like you’re missing something, go read about how to build your confidence and business as well as advice on establishing your niche to gain some footing in your content marketing plan.


Until next time, look below for some of my other digital reading materials to keep you busy during quarantine!

Joey @ The A/J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

How You’re Using Your Day-Planner Wrong: Get Better At Working From Home (Part 2)

Do you struggle with time management?

If you often find yourself scrambling to get out the door in the morning, arriving late for almost everything, missing meals, forgetting important dates; you most likely are bad at time management.

Being bad at managing our time can not only hurt our productivity, but also our relationships and quality of life— it can even lead to us disappointing the people we care about most.

I don’t often miss my bus, but when I do it puts a damper on my day because the next one won’t come for 30 minutes, making me late.

What if this happened every day?

I would be miserable. I would dread catching the bus every day because I would always miss it. Rather than missing my bus, I just give myself way more time to catch it.

I don’t have a special routine. I don’t have to wake up at 5am (you can’t get me out of bed until at least 8am, if you’re lucky). 

So what’s my secret?

My day planner… That’s it!

Even though it’s one of the first things (and arguably the only things) we learn in elementary school, time management escapes us.

If you remember your school timetable—or maybe you still have one in the form of a calendar planner—it was or is the thing that rules your life. It tells you where to be and what you’re doing at every hour of the (school/work) day.


As adults of a planning-mindset, we usually adopt a day-planner to manage our lives.

But did you know you’re probably using it wrong?

What your daily planner IS NOT FOR:

  • To do lists of what to do each day—this isn’t useful because it doesn’t tell you WHEN and HOW LONG you’re doing those things on your list. 
  • Items without dedicated time intervals. If you don’t know how long something will take, set an amount of time (i.e. 2 hours) to work on it—try setting a timer and don’t break your concentration until it goes off.
  • Items that are not actionable: they have to be broken down into smaller tasks in order to be completed.

These things are what make us realize at the end of the day that we only got through half of what we planned to accomplish; we always plan too much in one day when we fall into these ‘productivity traps’.

Working At Home Like A Pro With The Help Of These Tips
The Importance Of Time-management Skills When Working From Home

‘Productivity traps’ are what make us feel busy all day, but leave us disappointed by what we finished (or didn’t) that day.

Things like chasing ‘vanity metrics’, we’re pouring our energy into things that don’t reward us the most when we don’t plan our days.


So what’s the big secret that’s transformed how I think about my time and productivity?

Two words my friend: time-blocking. Or is that two words? Whatever.

Learning about time-blocking is what started to totally change how I work. I never feel like I’m wasting my time. 

It’s given me the freedom as a freelancer to be more present; I don’t feel like I have to be glued to my phone because I know when I need to be… I scheduled it.


So how can you get better at time management right now?

If you haven’t already, you should really read my Part 1 of this post before going any further! If you haven’t done any time-tracking, time-blocking will be a failure.

Why?

Because you need to know what you do with your time first.

So go read that post right now if you need to learn what time-tracking is along with my tips and favourite apps to get started!

Now I’ve been raving for a while, but what’s the big deal?

You might be thinking “I’m self-employed and don’t need a schedule”, but that would be a huge mistake!

Our minds tend to segment things — to break them off into smaller chunks, so they’re easier for our brains to digest. This can naturally make it difficult to accurately track your time.

We sit down and draw for an hour, but it feels like it’s been minutes. Or, you’ll be at work for an hour and feel like you’ve been there all day. 

Our animal brains have no real concept of time.

That’s why I find time-blocking so important.


Time-blocking is the act of delegating set amounts of time for the tasks you need to complete, but in as much detail and specific as possible.

Whether, it’s my work life or the activities I do in my free time, I like to keep track of the time I’m doing anything because it forces me to be present.

Applying time-blocking to my entire life — rather than just my work life — is what really kicked my productivity into gear this year. Extending this philosophy past the common conception of a ‘work day’, I found is where I starting seeing the most returns.

I force myself to take a moment to asses (or reassess) what I’m doing, how long I’ve been doing it, and if it’s a thing I should be doing.

Spending 3 hours drafting a comic is great, but three hours of ‘drafting a comic’ with nothing to show but a queue of watched Youtube videos is not. 

How to increase engagement Live-streaming - Pin title card
Read about what live-streaming is and how it boosted my art at The Artist Journal.ca + download a FREE printable to get your goals ready for 2020!

Tracking your time alongside time-blocking will force to be in the present moment and will hold you accountable for how you use your time.

See how it all comes together?

I know this sounds totally neurotic and overkill, but I wouldn’t talk about it so much if it didn’t totally change my workflow.

Tracking all of my time has shown me a lot about how I work. It’s shown me:

  • What hours are my most productive
  • How long the regular tasks I do take
  • How much time I’m making for family and friends
  • What foods I like to eat and when

I’ve even figured out the best times of day to work on different projects.

I wouldn’t talk about it this much if it were no big deal.

I really want you try this too!

So, I’m going to break down how I effectively use my day planner so you can get better at time-management and get more time out of your day with time-blocking!

First off, I use colours to segment my day into the blocks I want. This is what my planner looks like before I even write in it:

I’ve been doing this for a while, so I know when I’m most productive and when I need to take breaks. I use the different colours to show that here! 

Having these blocks determined already really helps later in the week when I’m trying to remember when is the best times to pencil in clients, collaborate with others, and carve out time for intense ‘deep-work’ sessions.

When you time-block your entire day, make it look like a school time table, with clear hour blocks of time to write in. The acceptation here is it begins when you wake up, and stops when you go to sleep. This can even be done on plain notebook paper.

Things to include when doing this (including how long it takes to do it):

  • Wake up, get clean and dressed 
  • Make and eat Breakfast
  • Commute
  • Buying Groceries on your way home
  • Walking the dog after dinner
  • Binging YouTube tutorials, all of it

Everything you do doesn’t need to be productive, it shouldn’t be; it should just be what you want to accomplish. 

Whether you want to bake yourself cake and eat the whole thing, or go to the movies with an old friend — your time should be spent on things you’ve set out to do and not letting yourself go idle, losing hours to Netflix.

This is about what my day planner looks like after filling it out:

I give myself extra cushions of time to be sure I’m not late for things while still having time for regular tasks. When I have extra time I usually have a book on hand or an article I wanted to read online.

I leave some of my regular tasks out because I have notification reminders for them on my phone, or they’re already a part of my natural routine; things like watering my plants, doing dishes while I start dinner, and other household chores that take less than 30 minutes.

I suggest only planning 2-3 days in advance in this sort of detail, unless you have a regular job where you work a set amount of hours at the same time every day.

Now that I’m better at journalling and planning my days, I find myself planning in detail 4-5 days in advance. Any more than that is overwhelming for me — my queue can’t get too long or I get very stressed out.

I’m sure you can relate to that feeling of overwhelm, having so many things to do you can’t remember them all. That’s why writing it out is great.

You're Working From Home Totally Wrong
Quick Tips And What You Should Know About Working From Home

I do a brain dump at the end of every week of things I didn’t get done and things I need to finish the next week. I also think about new tasks I want to accomplish for the next week. 

I do this by referencing actionable items in my ‘brain dump’, allowing me to let go of my mental to-do list.

This allows me to concentrate on the task at hand, because I intentionally planned time to do it. Whether that’s enjoying playing video games or writing for my blog until my iPad dies, I no longer feel any guilt or weight on my shoulders because I know I’m doing what I set out to.


Planning my days this way has totally changed how I work and how I accomplish more of the things I want to do, faster.

I’m hoping this in-depth walk-through of my day planner has convinced you the impact of time-blocking to improve your productivity and quality of work, and life.

If you found this article helpful I would love to hear what you have to say in the comments! This is a much longer piece than I usually write and I would love to know what you think, or what you would like to see more of in the future.

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

Why Artists Need To Be Tracking Their Time To Work More Effectively

Make More Time For What You Love Most
Read how to Make More Time For What You Love Most by reading TheArtistJounral.ca and sharing this on Pinterest!

*Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.

What does an Artist actually do?

You might think that being an artist means sleeping in every day, sketching strangers in Starbucks while sipping over-priced lattes, leisuring around local galleries, and shopping in boutique art-supply stores.

You would be right! 

There’s a lot more to it than that, but these are all some of my favourite things to do that are technically considered a part of my job

But, I also get to do these things because I make time for them.

What you don’t see is somebody sucked into a project that has them up until 3am, spending hours on applications to get your work published, making content for social media, and so many more things go into being an artist and how we spend our time.

Photo by Karolina Grabowska on Kaboompics.

If you didn’t know, I used to be a scientist.

I worked in a lab, wrote and carried out reports, mixed solvents, tested pH levels, distillated liquids… the works. 

When I was in College and had to write up a term-paper, preform a lab, or begin a test, I would always know where to start.  I would glance around a few questions in, and a lot of the class was struggling — unable to find where to begin.

I also see this phenomenon bleeding over into my adult life during networking events, workshops, seminars, and problem solving situations in general.


So what make some of us more productive than others?

Photo by Karolina Grabowska on Kaboompics.

People who get more done, don’t have more time than you. Beyonce has 24 hours in her day, just like everyone else on this planet.

I wasn’t finishing my tests first and handing in my assignments early because I was smarter than anyone else, it’s because I was focusing my time on the right things; the material we were actually being marked on! 

That means I would spend most of my time ONLY working on the tasks that got me the most marks.

Only if there was extra time would I go answer every question and flesh out every answer, but in my experience the farther you get into education the more you have to complete in less allotted time.

This strategy got me Deans’ Honours every year I was in college, so it might work for you too.


Back then, I used to describe it as “being picky with my time”.

Now it looks more like declining events outside of my niche to cut losses, only working with people who value my work to the benefit of my mental health, and namely; no longer trying to please everyone who looks at my artwork, reads my writing, or otherwise has an opinion on what I make.

By “being picky with my time”, I was actually accidentally applying the 80/20 Principle by spending 80% of my study/prep time on the most impossible 20% of the material. 

There were times where I would not do tests and quizzes entirely and willingly, and severely stressing out my peers — to increase my efforts on something worth much more, and was lacking the resources for.

Saving time allowed me to put spend my extra time refining every detail for more marks, or to move onto the next thing sooner than anticipated.

Photo by Karolina Grabowska on Kaboompics.

Are you still unconvinced?

What if I told you that saving time allows me to make more merchandise, shop locally for my supplies, and now even have an office outside of my home — that my business can actually pay for?

All because I have the extra time to dedicate to marketing and diversifying my income. I even have the free time to make all of my own foods from scratch!


I’ve been talking about the 80/20 rule for a while now, but what’ is it and how can we use it to our advantage?

Originally known as The Pareto Principle, The 80/20 rule demonstrates that in most things you do, 20% of your results come from 80% of your efforts. But, that can also mean that 80% of your results can come from 20% of your efforts!

80% of the knowledge of a book is in the right 20% of the pages. Read the introduction, conclusion, and the jump back to any interesting bits. Never read cover-to-cover, unless for pleasure.

the 80/20 Principle: The secret of achieving more with less
Photo by Karolina Grabowska on Kaboompics.

You might be wondering now, how to make this happen for you. How can you apply this to your own work-life?

It starts with knowing what you do with your time.

You will need to spend a week or two tracking everything you do with your time. Everything! Binging on YouTube, reading a magazine, riding the bus to the grocery store… all of it!

Here are some of the best free productivity time-tracking apps on the internet:

  • My absolute favourite is Toggl. I’ve been using it for a long time and works across all of my iOS devices — it’s great for individuals, but can also be used for teams as well! It send PDF reports to my inbox every Monday telling me what I accomplished (or didn’t) the past last week.
  • MyHours is another free app that provides free time-tracking for freelancers and teams as well as project tracking, time-editing for Admins, and generating reports that can be exported in PDF or CSV format (for Excel).
  • Harvest is a time-tracking app available for iOS, Android, and Mac and advertises to both individuals and large teams. Individuals are supported for free with a limit of up to two projects, and paid per person for employees. It seems like a limited free resource and expensive option, but if you’re a big enough company I’m sure the built-in invoicing, discounts for larger teams, and other interesting features are worth it.
  • Clockify claims it’s “The only truly free time tracker for teams” and is “free forever”. It appears to have all the usual features (a.k.a. a timer, organizing by project, and exportable reports), but also has a separate feature to mark you time as billable for invoicing purposes twitting the app. With the ability to invite an entire team, it gives you the ability to set your employees hourly rates, see their activity (which is probably how it’s free), and who worked on what (and where, also contributing to the nature of being a free app). It’s compatible with Mac, Windows, and Linux; as well as iOS and Android.

Go download one of these apps right now!

Start using it to track you time for the next few days until part 2 of this article is published. Yes, there will be a part 2!


Today we talked about some of the big responsibilities as an art business owner, how the 80/20 rule can be used to your advantage when managing your time, and the importance of time-tracking with a list of the best apps I could gather — just for you!

5 Things You Need To Know About Time-Tracking
Learn about these critical 5 Things You Need To Know About Time-Tracking by reading TheArtistJounral.ca and sharing this on Pinterest!

My 5 Best Tips To Start Time-Tracking Better Now:

  • Your first week of time-tracking I suggest going about your daily life as you normally would and not being too self-aware of your time use.
  • Be as descriptive as possible with your entries.
  • Track what you’re doing as you’re doing it, not at the end of the day. You will vastly overestimate the amount of time you spent on working and assume less for your leisure time.
  • Your second week of time-tracking is when you should be mindful of what your doing by tracking in real-time.
  • Have your weekly reports sent to your email inbox and read them — print them out if necessary, but you have to read them.

Our minds tend to segment things — to break them off into smaller chunks, so they’re easier for our brains to digest. This can naturally make it difficult to accurately track your time. That’s why I stress tracking your time in-the-moment and not after you’re finished, or even worse, guessing at the end of the day.

Why?

Because we sit down and draw for thirty minutes and feels like it’s been an hour. Or in more extreme cases, you’ll be at work checking your emails for an hour and suddenly it’s almost time to go home.

Tracking my time gave me a feeling of more control over my life. It’s forced me to make more deliberate choices.

It’s shown me what I have the ability to accomplish and has pushed me to work harder and smarter.

Come back next week for Part 2 of this post where I talk about using time-tracking in tandem with time-blocking actions in your day planner to get the most out of your time — the method that made me more productive than ever!

Have More Time To Do The Things You Love
Have More Time To Do The Things You Love by reading TheArtistJounral.ca and sharing this on Pinterest!

Until then, I would love it if you checked out my Artist Lifestyle Instagram where I like to get personal and share my life in Hamilton, Ontario, Canada. I’ve started sharing my favourite vegan gluten-free recipes, thoughts on identity and gender, mental-health stories, artist productivity tips, book recommendations and more!

Until next time, 

-J


Why Instagram Stats Are Ruining Your Artwork

My best tips for dealing with “posting anxiety” as an artist on Instagram:

Creative and emotional people: Don’t look at your statistics!

There’s a new phrase I’ve heard recently, as I was speaking with a friend and colleague about social media management — and mainly the stress of constantly creating content. After a while, we arrived at a common major issue: posting anxiety.

Posting the right content for Instagram — to be picked up on the explore page and gain traction — can feel like the most important thing sometimes, especially in content marketing.

The truth is, “how to get famous on Instagram” is a mystery to most people trying to grow a following or business. I know this because too many other artists that have cried out to me, “I have no idea how Instagram works!”

Even worse, I know people who don’t post their artwork at all!

Why?

They’re scared! Rightfully so, the Internet can be a mean place. Someone who wants to casually show off their hard work doesn’t necessarily want to be subjected to the same scrutiny as a professional artist open to critique.

artist painting watercolours
Image by Free-Photos on Pixabay

Brand new artists need to know — the internet doesn’t have to be a scary place!

Instagram is perfect for artists as a digital marketing platform! Filled with beautifully spaced and cropped photos, there’s so many creative ways to lay out your feed.

I’m not going to tell you how it works — no one truly knows how these social media algorithms work and I’m not going to pretend I do.


Today I’m going to talk about why you SHOULD NOT check your statistics on Instagram.

This article is intended for artists and crafters with a small following of less than one thousand. That being said, an account with less than 1000 followers can still get their art sold!

Do not obsess over your Instagram analytics yet, if:

  1. You have less than 1000 followers
  2. You have poor-quality engagement
  3. You’re still self-conscious or intimidated by posting

Why shouldn’t I care about my statistics?

As artists, it is our job to feel — don’t force it.

  1. Your following is too small to give an accurate picture of your target market, unless you already have high-quality engagement — people liking, commenting, and BUYING your stuff! You’re just going to unnecessarily bruise your ego if you pay too much attention to numbers too early — and you’re going to make less art.
  2. Your followers aren’t engaging with your posts, giving you poor-quality engagement. In most cases, it’s because your followers can’t see your posts! A caption with only a couple sentences and 4 hashtags doesn’t cut it anymore. You need to get creative with your posts and do some story-telling or you’re going to be drowned out by higher-quality posts. Try experimenting with different post layouts, emojis, and hashtags — Instagram allows up to 30 and I suggest using all of them.!
  3. You’re still scared to hit “post” on your work, even more-so when you care about it. This is where I want to help you — I’m going to share my tips on posting your work and growing your following without obsessing over statistics every day!

6 Tips On How To Grow A Strong Following, Organically, And Without Losing Confidence In Your Craft

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
Top Tips For Free Marketing Online
  1. Comment on at least 10 posts a day. I’ve read social media gurus suggested leaving 50 comments, but I just devote an hour to Instagram every day and see how much I can do in that hour.
  2. Be genuine on the platformpost about yourself, show your face, and leave comments with 4 or more words and an emoji.
  3. Share to Instagram like you’re already “famous”. Carry that energy into your posts with consistent colour and lighting in your feed — it makes a huge difference you wouldn’t think. If you’re new to social media marketing, there are many feed-layout planning apps out there to get started, but I have not yet found one I would recommend.
  4. Spam your story and share your latest post there! Instagram’s story feature is great for flooding with content. Followers are more likely to see your IG story than your post, since it’s always at the very top when you first open the app. The feature is hard to ignore, so take advantage of it! I wouldn’t post more then a dozen times in a day, unless you’re actively engaging with people (via a Q&A, a poll, livestream, etc.)
  5. Have a master-list of all the hashtags you like to use — keep them in the notes on your phone. This way, you only have to pick those 30 hashtags one time, and then simply paste them into your posts later.
  6. Have a pod. You may have heard of Instagram-pods before, but if you have a small following you might not be in one yet. Start one with other artists on the platform, especially people your fans of — it can be a nice safety blanket to know a handful of people will engage with your posts. Feel free to follow me!

7 Big And Bad Mistakes That Will Ruin Your Instagram Reputation:

  1. NEVER BUY FOLLOWERS! Period. Apps that say they’ll boost your account’s numbers, or give you more “authentic followers” are feeding you BS.
  2. Never give anyone any of your personal information, account information, or money! This should go without saying, but seeing people’s readiness to login into an unknown app with their Facebook information (which is now also Instagram too, folx) scares me. If you’re at all serious about this, you’re putting the security and ownership of your business on the line by doing this.
  3. People might also pray upon you via direct messaging, saying they love your account and will feature it on their page… for a cost. DO NOT GIVE THESE PEOLE YOUR MONEY! (See #1 and #2)
  4. An app for instagram statistics reports is probably the worst thing you could do right now, for your self-esteem and content quality. It’s important to know who your target market is, but checking the numbers more often than once a week will leave you most likely disappointed. In my opinion, I have not found the best app to track Instagram statistics because I haven’t found a single one with terms of service that aren’t sketchy AF (See #2).
  5. Follow other artists with a similarly-sized following — they’ll probably be interested in your work too. I have also made so many friends this way! Some of which I now collaborate with. Don’t expect artists with over 5000 followers to follow you back.
  6. The internet is a democracy — you can delete rude comments and block whoever you want. I fully support this, especially when you’re first starting because the odds of receiving valuable criticism is so low.
  7. Turning off comments is a nuclear option that I only see huge accounts doing: models, adult content creators, public figures, and other people who receive inconceivable amounts of awful harassment. If you’re still very sensitive about your work you can do this, but don’t expect your following to growengaging with the people in your comments is probably the most fun, too.

How are you feeling? Inspired? Empowered? Overwhelmed?

I want you feeling equipped to take the next step. Whether you feel ready or not, I suggest working through my journalling prompt sheet for your best year yet! I feel like it will really help you find some confidence and clarity for what you envision this year looking like for you and your art.

I would also love it if you shared a time you experienced posting-anxiety in the comments. Starting conversations about these kinds of things is how we learn and grow with each other!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

How Artists Can Use Their Art To Improve Their Self-Care Routine

*Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.

I have trouble making time for my art these days — I bet you can relate. 

Something about having to find the right lighting and drag out all my supplies has me constantly putting off my painting. The thought of sitting down for 3 hours to illustrate sometimes has me hiding my pens away.

We make excuses, sometimes without noticing they’re excuses at all.

An uninspired mind creates a lack of energy for the body, resulting in a lack of performance filled with excuses.

Farshad Asl, The “No Excuses” Mindset: A Life of Purpose, Passion, and Clarity

To bring back balance to my days, I’ve been making an effort to incorporate my creativity in my self-care routine.

femme punk inspirational graphic
“Lace up your Doc Martens, get out there, and kick some ass.”

Some things I love to do to destress:

  • Play video games – I’ve been live-streaming video games online for about a month now and have been enjoying getting back into my favourite games while connecting with my audience in a relaxed and personal environment, while still able to moderate content.
  • Journal my thoughts, goals, and brainstorm new ideas for art, design, writing and just life! Dotted journals are my absolute favourite. I haven’t found accessibly priced notebooks anywhere but Muji, and they only have one size — it’s very tiny, too. It can be handy, but limiting! My best solution has been with Notability on my iPad pro, it’s an amazing paid app that I’ve been using for almost 4 years now.
  • Try new cleaning and beauty DIYs on Pinterest – this can be a great instant confidence booster by making you feel handy by making yourself something and can be totally unrelated to your work if you’re feeling totally burnt out. 
  • Learn how to make my favourite foods for myself. This is also another one of my favourite non-work-related things to do — while listening to a podcast or my stereo.
  • Doodle – lately I’ve been doing doodles on sticker paper and been live-streaming on Instagram
  • Follow watercolour tutorials – I still feel my watercolour skills have a long easy to grow, so I push through artist block by practicing watercolour tutorials. Lately, I’ve been playing with different kinds of tea for different washes! I’ve found chai and green tea are especially my favourite and a nice subtle colour combo!

Having an air diffuser in my home has been amazing!

I love having one of my air diffusers going in the two main rooms of my home with my favourite essential oil blends.

I’ve collected many essential oils over the years, but my simple energizing go-to blend is geranium and grapefruit! I do 5-8 drops of each, depending on the size of the room (and who’s in it). Remember to check which essential oils are okay to use around pets and people with scent-sensitivities/allergies.

The best part about the diffuser in my bedroom studio is it goes for about 4 hours — a big chunk of time I could be working on something. When it shuts off, I know I can take a break!

Creative Ways To Beat Artist's Block in red
Creative Ways To Beat Artist’s Block Faster

Taking care of yourself during these cold and dark days will help you better enjoy this season!

Winter can be a difficult time of year for everyone — whether it be loneliness or stress — and some extra self-care during your daily life will help you enjoy more moments.

How are you feeling right now? I hope you’re feeling up to work through my journalling prompt sheet — you still have time to plan your best year yet, it’s never too late to start! If you’re feeling stuck, I urge you to go read my piece on working through burn-out.

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.