Why Artists Need To Be Tracking Their Time To Work More Effectively

Make More Time For What You Love Most
Read how to Make More Time For What You Love Most by reading TheArtistJounral.ca and sharing this on Pinterest!

*Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.

What does an Artist actually do?

You might think that being an artist means sleeping in every day, sketching strangers in Starbucks while sipping over-priced lattes, leisuring around local galleries, and shopping in boutique art-supply stores.

You would be right! 

There’s a lot more to it than that, but these are all some of my favourite things to do that are technically considered a part of my job

But, I also get to do these things because I make time for them.

What you don’t see is somebody sucked into a project that has them up until 3am, spending hours on applications to get your work published, making content for social media, and so many more things go into being an artist and how we spend our time.

Photo by Karolina Grabowska on Kaboompics.

If you didn’t know, I used to be a scientist.

I worked in a lab, wrote and carried out reports, mixed solvents, tested pH levels, distillated liquids… the works. 

When I was in College and had to write up a term-paper, preform a lab, or begin a test, I would always know where to start.  I would glance around a few questions in, and a lot of the class was struggling — unable to find where to begin.

I also see this phenomenon bleeding over into my adult life during networking events, workshops, seminars, and problem solving situations in general.


So what make some of us more productive than others?

Photo by Karolina Grabowska on Kaboompics.

People who get more done, don’t have more time than you. Beyonce has 24 hours in her day, just like everyone else on this planet.

I wasn’t finishing my tests first and handing in my assignments early because I was smarter than anyone else, it’s because I was focusing my time on the right things; the material we were actually being marked on! 

That means I would spend most of my time ONLY working on the tasks that got me the most marks.

Only if there was extra time would I go answer every question and flesh out every answer, but in my experience the farther you get into education the more you have to complete in less allotted time.

This strategy got me Deans’ Honours every year I was in college, so it might work for you too.


Back then, I used to describe it as “being picky with my time”.

Now it looks more like declining events outside of my niche to cut losses, only working with people who value my work to the benefit of my mental health, and namely; no longer trying to please everyone who looks at my artwork, reads my writing, or otherwise has an opinion on what I make.

By “being picky with my time”, I was actually accidentally applying the 80/20 Principle by spending 80% of my study/prep time on the most impossible 20% of the material. 

There were times where I would not do tests and quizzes entirely and willingly, and severely stressing out my peers — to increase my efforts on something worth much more, and was lacking the resources for.

Saving time allowed me to put spend my extra time refining every detail for more marks, or to move onto the next thing sooner than anticipated.

Photo by Karolina Grabowska on Kaboompics.

Are you still unconvinced?

What if I told you that saving time allows me to make more merchandise, shop locally for my supplies, and now even have an office outside of my home — that my business can actually pay for?

All because I have the extra time to dedicate to marketing and diversifying my income. I even have the free time to make all of my own foods from scratch!


I’ve been talking about the 80/20 rule for a while now, but what’ is it and how can we use it to our advantage?

Originally known as The Pareto Principle, The 80/20 rule demonstrates that in most things you do, 20% of your results come from 80% of your efforts. But, that can also mean that 80% of your results can come from 20% of your efforts!

80% of the knowledge of a book is in the right 20% of the pages. Read the introduction, conclusion, and the jump back to any interesting bits. Never read cover-to-cover, unless for pleasure.

the 80/20 Principle: The secret of achieving more with less
Photo by Karolina Grabowska on Kaboompics.

You might be wondering now, how to make this happen for you. How can you apply this to your own work-life?

It starts with knowing what you do with your time.

You will need to spend a week or two tracking everything you do with your time. Everything! Binging on YouTube, reading a magazine, riding the bus to the grocery store… all of it!

Here are some of the best free productivity time-tracking apps on the internet:

  • My absolute favourite is Toggl. I’ve been using it for a long time and works across all of my iOS devices — it’s great for individuals, but can also be used for teams as well! It send PDF reports to my inbox every Monday telling me what I accomplished (or didn’t) the past last week.
  • MyHours is another free app that provides free time-tracking for freelancers and teams as well as project tracking, time-editing for Admins, and generating reports that can be exported in PDF or CSV format (for Excel).
  • Harvest is a time-tracking app available for iOS, Android, and Mac and advertises to both individuals and large teams. Individuals are supported for free with a limit of up to two projects, and paid per person for employees. It seems like a limited free resource and expensive option, but if you’re a big enough company I’m sure the built-in invoicing, discounts for larger teams, and other interesting features are worth it.
  • Clockify claims it’s “The only truly free time tracker for teams” and is “free forever”. It appears to have all the usual features (a.k.a. a timer, organizing by project, and exportable reports), but also has a separate feature to mark you time as billable for invoicing purposes twitting the app. With the ability to invite an entire team, it gives you the ability to set your employees hourly rates, see their activity (which is probably how it’s free), and who worked on what (and where, also contributing to the nature of being a free app). It’s compatible with Mac, Windows, and Linux; as well as iOS and Android.

Go download one of these apps right now!

Start using it to track you time for the next few days until part 2 of this article is published. Yes, there will be a part 2!


Today we talked about some of the big responsibilities as an art business owner, how the 80/20 rule can be used to your advantage when managing your time, and the importance of time-tracking with a list of the best apps I could gather — just for you!

5 Things You Need To Know About Time-Tracking
Learn about these critical 5 Things You Need To Know About Time-Tracking by reading TheArtistJounral.ca and sharing this on Pinterest!

My 5 Best Tips To Start Time-Tracking Better Now:

  • Your first week of time-tracking I suggest going about your daily life as you normally would and not being too self-aware of your time use.
  • Be as descriptive as possible with your entries.
  • Track what you’re doing as you’re doing it, not at the end of the day. You will vastly overestimate the amount of time you spent on working and assume less for your leisure time.
  • Your second week of time-tracking is when you should be mindful of what your doing by tracking in real-time.
  • Have your weekly reports sent to your email inbox and read them — print them out if necessary, but you have to read them.

Our minds tend to segment things — to break them off into smaller chunks, so they’re easier for our brains to digest. This can naturally make it difficult to accurately track your time. That’s why I stress tracking your time in-the-moment and not after you’re finished, or even worse, guessing at the end of the day.

Why?

Because we sit down and draw for thirty minutes and feels like it’s been an hour. Or in more extreme cases, you’ll be at work checking your emails for an hour and suddenly it’s almost time to go home.

Tracking my time gave me a feeling of more control over my life. It’s forced me to make more deliberate choices.

It’s shown me what I have the ability to accomplish and has pushed me to work harder and smarter.

Come back next week for Part 2 of this post where I talk about using time-tracking in tandem with time-blocking actions in your day planner to get the most out of your time — the method that made me more productive than ever!

Have More Time To Do The Things You Love
Have More Time To Do The Things You Love by reading TheArtistJounral.ca and sharing this on Pinterest!

Until then, I would love it if you checked out my Artist Lifestyle Instagram where I like to get personal and share my life in Hamilton, Ontario, Canada. I’ve started sharing my favourite vegan gluten-free recipes, thoughts on identity and gender, mental-health stories, artist productivity tips, book recommendations and more!

Until next time, 

-J


Why Instagram Stats Are Ruining Your Artwork

My best tips for dealing with “posting anxiety” as an artist on Instagram:

Creative and emotional people: Don’t look at your statistics!

There’s a new phrase I’ve heard recently, as I was speaking with a friend and colleague about social media management — and mainly the stress of constantly creating content. After a while, we arrived at a common major issue: posting anxiety.

Posting the right content for Instagram — to be picked up on the explore page and gain traction — can feel like the most important thing sometimes, especially in content marketing.

The truth is, “how to get famous on Instagram” is a mystery to most people trying to grow a following or business. I know this because too many other artists that have cried out to me, “I have no idea how Instagram works!”

Even worse, I know people who don’t post their artwork at all!

Why?

They’re scared! Rightfully so, the Internet can be a mean place. Someone who wants to casually show off their hard work doesn’t necessarily want to be subjected to the same scrutiny as a professional artist open to critique.

artist painting watercolours
Image by Free-Photos on Pixabay

Brand new artists need to know — the internet doesn’t have to be a scary place!

Instagram is perfect for artists as a digital marketing platform! Filled with beautifully spaced and cropped photos, there’s so many creative ways to lay out your feed.

I’m not going to tell you how it works — no one truly knows how these social media algorithms work and I’m not going to pretend I do.


Today I’m going to talk about why you SHOULD NOT check your statistics on Instagram.

This article is intended for artists and crafters with a small following of less than one thousand. That being said, an account with less than 1000 followers can still get their art sold!

Do not obsess over your Instagram analytics yet, if:

  1. You have less than 1000 followers
  2. You have poor-quality engagement
  3. You’re still self-conscious or intimidated by posting

Why shouldn’t I care about my statistics?

As artists, it is our job to feel — don’t force it.

  1. Your following is too small to give an accurate picture of your target market, unless you already have high-quality engagement — people liking, commenting, and BUYING your stuff! You’re just going to unnecessarily bruise your ego if you pay too much attention to numbers too early — and you’re going to make less art.
  2. Your followers aren’t engaging with your posts, giving you poor-quality engagement. In most cases, it’s because your followers can’t see your posts! A caption with only a couple sentences and 4 hashtags doesn’t cut it anymore. You need to get creative with your posts and do some story-telling or you’re going to be drowned out by higher-quality posts. Try experimenting with different post layouts, emojis, and hashtags — Instagram allows up to 30 and I suggest using all of them.!
  3. You’re still scared to hit “post” on your work, even more-so when you care about it. This is where I want to help you — I’m going to share my tips on posting your work and growing your following without obsessing over statistics every day!

6 Tips On How To Grow A Strong Following, Organically, And Without Losing Confidence In Your Craft

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
Top Tips For Free Marketing Online
  1. Comment on at least 10 posts a day. I’ve read social media gurus suggested leaving 50 comments, but I just devote an hour to Instagram every day and see how much I can do in that hour.
  2. Be genuine on the platformpost about yourself, show your face, and leave comments with 4 or more words and an emoji.
  3. Share to Instagram like you’re already “famous”. Carry that energy into your posts with consistent colour and lighting in your feed — it makes a huge difference you wouldn’t think. If you’re new to social media marketing, there are many feed-layout planning apps out there to get started, but I have not yet found one I would recommend.
  4. Spam your story and share your latest post there! Instagram’s story feature is great for flooding with content. Followers are more likely to see your IG story than your post, since it’s always at the very top when you first open the app. The feature is hard to ignore, so take advantage of it! I wouldn’t post more then a dozen times in a day, unless you’re actively engaging with people (via a Q&A, a poll, livestream, etc.)
  5. Have a master-list of all the hashtags you like to use — keep them in the notes on your phone. This way, you only have to pick those 30 hashtags one time, and then simply paste them into your posts later.
  6. Have a pod. You may have heard of Instagram-pods before, but if you have a small following you might not be in one yet. Start one with other artists on the platform, especially people your fans of — it can be a nice safety blanket to know a handful of people will engage with your posts. Feel free to follow me!

7 Big And Bad Mistakes That Will Ruin Your Instagram Reputation:

  1. NEVER BUY FOLLOWERS! Period. Apps that say they’ll boost your account’s numbers, or give you more “authentic followers” are feeding you BS.
  2. Never give anyone any of your personal information, account information, or money! This should go without saying, but seeing people’s readiness to login into an unknown app with their Facebook information (which is now also Instagram too, folx) scares me. If you’re at all serious about this, you’re putting the security and ownership of your business on the line by doing this.
  3. People might also pray upon you via direct messaging, saying they love your account and will feature it on their page… for a cost. DO NOT GIVE THESE PEOLE YOUR MONEY! (See #1 and #2)
  4. An app for instagram statistics reports is probably the worst thing you could do right now, for your self-esteem and content quality. It’s important to know who your target market is, but checking the numbers more often than once a week will leave you most likely disappointed. In my opinion, I have not found the best app to track Instagram statistics because I haven’t found a single one with terms of service that aren’t sketchy AF (See #2).
  5. Follow other artists with a similarly-sized following — they’ll probably be interested in your work too. I have also made so many friends this way! Some of which I now collaborate with. Don’t expect artists with over 5000 followers to follow you back.
  6. The internet is a democracy — you can delete rude comments and block whoever you want. I fully support this, especially when you’re first starting because the odds of receiving valuable criticism is so low.
  7. Turning off comments is a nuclear option that I only see huge accounts doing: models, adult content creators, public figures, and other people who receive inconceivable amounts of awful harassment. If you’re still very sensitive about your work you can do this, but don’t expect your following to growengaging with the people in your comments is probably the most fun, too.

How are you feeling? Inspired? Empowered? Overwhelmed?

I want you feeling equipped to take the next step. Whether you feel ready or not, I suggest working through my journalling prompt sheet for your best year yet! I feel like it will really help you find some confidence and clarity for what you envision this year looking like for you and your art.

I would also love it if you shared a time you experienced posting-anxiety in the comments. Starting conversations about these kinds of things is how we learn and grow with each other!

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

How Artists Can Use Their Art To Improve Their Self-Care Routine

*Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.

I have trouble making time for my art these days — I bet you can relate. 

Something about having to find the right lighting and drag out all my supplies has me constantly putting off my painting. The thought of sitting down for 3 hours to illustrate sometimes has me hiding my pens away.

We make excuses, sometimes without noticing they’re excuses at all.

An uninspired mind creates a lack of energy for the body, resulting in a lack of performance filled with excuses.

Farshad Asl, The “No Excuses” Mindset: A Life of Purpose, Passion, and Clarity

To bring back balance to my days, I’ve been making an effort to incorporate my creativity in my self-care routine.

femme punk inspirational graphic
“Lace up your Doc Martens, get out there, and kick some ass.”

Some things I love to do to destress:

  • Play video games – I’ve been live-streaming video games online for about a month now and have been enjoying getting back into my favourite games while connecting with my audience in a relaxed and personal environment, while still able to moderate content.
  • Journal my thoughts, goals, and brainstorm new ideas for art, design, writing and just life! Dotted journals are my absolute favourite. I haven’t found accessibly priced notebooks anywhere but Muji, and they only have one size — it’s very tiny, too. It can be handy, but limiting! My best solution has been with Notability on my iPad pro, it’s an amazing paid app that I’ve been using for almost 4 years now.
  • Try new cleaning and beauty DIYs on Pinterest – this can be a great instant confidence booster by making you feel handy by making yourself something and can be totally unrelated to your work if you’re feeling totally burnt out. 
  • Learn how to make my favourite foods for myself. This is also another one of my favourite non-work-related things to do — while listening to a podcast or my stereo.
  • Doodle – lately I’ve been doing doodles on sticker paper and been live-streaming on Instagram
  • Follow watercolour tutorials – I still feel my watercolour skills have a long easy to grow, so I push through artist block by practicing watercolour tutorials. Lately, I’ve been playing with different kinds of tea for different washes! I’ve found chai and green tea are especially my favourite and a nice subtle colour combo!

Having an air diffuser in my home has been amazing!

I love having one of my air diffusers going in the two main rooms of my home with my favourite essential oil blends.

I’ve collected many essential oils over the years, but my simple energizing go-to blend is geranium and grapefruit! I do 5-8 drops of each, depending on the size of the room (and who’s in it). Remember to check which essential oils are okay to use around pets and people with scent-sensitivities/allergies.

The best part about the diffuser in my bedroom studio is it goes for about 4 hours — a big chunk of time I could be working on something. When it shuts off, I know I can take a break!

Creative Ways To Beat Artist's Block in red
Creative Ways To Beat Artist’s Block Faster

Taking care of yourself during these cold and dark days will help you better enjoy this season!

Winter can be a difficult time of year for everyone — whether it be loneliness or stress — and some extra self-care during your daily life will help you enjoy more moments.

How are you feeling right now? I hope you’re feeling up to work through my journalling prompt sheet — you still have time to plan your best year yet, it’s never too late to start! If you’re feeling stuck, I urge you to go read my piece on working through burn-out.

Until next time,

-J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

How To Keep Working On Your Art When You’re Burnt-Out

*Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.

Let’s face it — we all get burnt out.

It can look like working over-time and living off take-out for a week, or for me it looks more like eating pizza in bed with my cats and not contacting another soul for days.

Winter is known to worsen our mental health (or “steal your spoons”, as I like to say) — between the pressure of holidays and the physical stress of the cold, it’s easy to lose track of ourselves. That’s why I want to talk about prioritizing self-care and self-compassion this time of year.


The most restorative thing I can do for myself is feed my body.

Photo by Carolyn V on Unsplash

*Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.

I’m the worst for skipping meals, saying I’m “too busy” to tend to my physical self. So when I do, I fill my bod with soul food!

One of my go-to feel-good snacks is milk and cookies. When I was a kid it was 2% milk and chip-a-hoy — these days it’s unsweetened vanilla almond milk and homemade cookies of a much more nutritious and filling variety.


My second go-to for instant relief is a hot bath

Photo by Hanna Postova on Unsplash

Lush Bath Bombs are nice, but I make my own relaxing bath concoctions. I throw in a big dollop of coconut oil, my favourite essential oils, and epsom salt for days.

I’m always playing with different combinations of essential oils as well, but I have two favourites:

An unexpected duo I love is tea-tree and grapefruit essential oil! The tea-tree oil is an amazing natural anti-septic, which is great for when I feel like I need a deep-clean. The grapefruit oil is to overpower the scent of the tea-tree oil, as it‘s not the most pleasant.

aromatherapy, essential oils, diffusers

Thirdly, I recharge my soul by doing things for myself.

Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.

― audre lorde
Photo by Analise Benevides on Unsplash

Here are 5 quick, restorative practices I’ve picked up that help manage burn-out:

  1. A short sun-salut yoga-routine forces me to focus on my breath and clear my head. This is usually when I get my best ideas (as well as the shower, of course). 
  2. A really intense work-out. If yoga isn’t your thing (and I totally get that, sometimes I can’t bear to be on the mat for more than 5 minutes), tire yourself out and take a nap. It’s another tool I use to clear my head. Be sure to eat properly before and after so you don’t end up feeling even worse!
  3. Spoil yourself with your favourite food — I told you food was my favourite! Bonus: order from Skip The Dishes to relieve yourself from any additional effort aside from putting on pants to open the front door. Although, I like to save a bit of money by getting pick up. It’s great to spoil yourself in moderation.
  4. Journal. Journalling my thoughts, goals, and roadblocks really helps me ease my cluttered mind. Maybe try doodling something to go with it. Even if you don’t think you can draw. You may be pleasantly surprised!
  5. Make something for yourself. I make things for a living, but I rarely make things for myself. If you’re in a similar position, taking the time to do a personal DIY can feel very rewarding.
5 minute journal

Working through burn-out is tough — if you’re truly having a hard time, take the day off. It’s the easiest and fastest way to relieve exhaustion. The world will keep turning.

How are you feeling? I hope you’re feeling equipped to work through my journalling prompt sheet for your best year yet! Feel free to let me know what you like to do to re-charge your soul in the comments.

Until next time,

-J

Artist Journal Initials circle logo

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Why Artists Need To Consider Live-Streaming And Video Content for 2020

After all of the algorithmic changes across social media, content creators have been feeling the impact. With ‘the death of email’ amongst my generation, I needed a space to directly connect with my readers and followers. Somewhere the people who care about my work the most are guaranteed to see it.

If you’re feeling ignored, overlooked, or censored (which was my issue) — creating your own platform is the best way to fix this, but it’s difficult to get the traffic you once had on Instagram, Twitter, etc. You are looking to build more than a business or platform, but a community. If this sounds like you, online streaming is probably where you want to go next. 

So What Is Live-Streaming?

Well, It’s what it sounds like. You Stream video online of you doing something, live — rather than a pre-recorded video.

It’s great because you have a chance to engage with your viewers, live on stream! This makes people want to participate by chatting with you and other viewers.

Why Should I Live-Stream Online?

Start Livestreaming Blog title card
Read about what live-streaming is and how it boosted my art at The Artist Journal.ca + download a FREE printable to get your goals ready for 2020!

Live-streaming works as venue to promote yourself without feeling like you’re selling yourself constantly across social media.

My ultimate goal with live-streaming is to gain a more regular income while authentically connecting with people online who share my interests and enjoy my work. I also want my Twitch to be an online safe-space for other LGBTQ+ folx on the internet to hang out and listen to banging’ tunes.

You should make sure your reason for livestreaming is more than to just make money; it takes a while to build enough trust between you and your viewer to begin asking for donations and you need to offer them something worth it in return.

How Do I Start?

Always say ‘yes’ to the present moment… Surrender to what is. Say ‘yes’ to life — and see how life starts suddenly to start working for you rather than against you.

Eckhart Tolle
By Paige Cody on Unsplash

There a few platforms for live-streaming online: Twitch, Youtube, and Picarto are the largest platforms right now. I’m personally on Twitch because of the content I stream.

You can start with, or without an existing following. I’ve only been streaming a few weeks and gained a few followers during my first stream, ever!

Having a loyal fan or two from the beginning is so helpful; keeping your view count up and engaging in chat are important when making a first impression online and  for engaging regularly with your audience.

Sign yourself up for a Twitch account and honestly, the rest is easy. If you would like a post about downloading and working with OBS and Streamlabs streaming software let me know!


What Do I Stream?

You should be providing value as well as entertainment — the easiest way for an artist to do this is to teach what you know! Being good company, personable, and active in chat can significantly enhance your experience streaming as well.

This is the kind of personal experience people who watch livestreams are expecting and enjoy most, whether they’re aware of it or not. I already have a regular chat to hang out with — this is also a great motivator to get back online and stream, you’re eager to see some regulars and catch up with them.

A lot of people don’t watch your live-stream — They’re listening. I’m definitely guilty of putting a livestream on for just the audio commentary.

Because of this, I don’t allow ‘dead air’ on stream. I always have music playing; I have an extension that posts the currently paying title in chat for me. Be sure to properly credit any music and media you use in your streams — don’t be that person. I also use my music visually on-screen, as album art is always a nice visual for those not reading the chat.

How to increase engagement Live-streaming - Pin title card
Read about what live-streaming is and how it boosted my art at The Artist Journal.ca + download a FREE printable to get your goals ready for 2020!

Many people will ‘lurk’ in chat the whole time and never say a word — they’re just around to observe, and that’s okay. Some stick around and watch for 20 minutes and leave, which is also normal.

You won’t always be talking about yourself on stream (because that would be boring), so having your most important information present at all times is important. That’s why I include my information across the bottom of my streaming screen as well as my Patreon page link at the top of the stream description.


Why I Started Live-Streaming Video Games Instead Of Art

One of my favourite Twitch live-streamers says he plays speed-runs of Mario64 to give himself a break from writing music. 

My favourite YouTube-streamer — and who ultimately inspired me to finally start streaming — does extremely casual playthroughs of vintage console and handheld games on a CRT in his “Valley”. He uses it as an scheduled break from working on his solo full-length animated film.

See where I’m going with this?

After trying live-streaming art on Instagram; presenting myself on my strongest platform didn’t yield the results I wanted, the video quality I expected, or the video access I was promised. YouTube is fine for streaming, but Twitch works better with my limited set-up.

If You’re not comfortable being live-on-camera, try video instead!

Video is great if you need to edit out mistakes and misinformation.

The biggest thing I hear from Folx who are camera-shy is they’re afraid of “messing up” or “looking stupid”. You won’t mess up or look stupid in front of anyone else, because you can edit it out later!

I warmed up to the camera by holding ‘test’ live-streams on my Instagram as well as recording videos for my Patreon subscribers.

You can also create extra video content by editing down your livestreams into concise lessons or ‘episodes’ for social media or a YouTube Channel. Transcripts and Closed Captions are very valuable if you’re producing educational content, but since I do casual, multi-hour streams I forgo this extra step.

Start Livestreaming Pinterest graphic
Read about what live-streaming is and how it boosted my art at The Artist Journal.ca + download a FREE printable to get your goals ready for 2020!

So, that’s why I’m now on Twitch! I’ve been live-streaming video games two nights a week. I do AMA (ask me anything) livestreams about mental health, queerness, and other topics of sensitivity — I want my Twitch to be an online safe-space for other LGBTQ+ folx on the internet to hang out and listen to banging’ tunes.

In the meantime, I urge you to read about how to make people care about your art and how to maximize your time creating in your studio in preparation for the New Year. You can also download this journalling prompt sheetabsolutely free, to get a head-start on 2020!

Until next time,

-J


My Top 10 Free Apps I Actually Use For My Online Art Business

These 10 apps will help you nail your next art project, keep on top of your clients, and build your social media presence!

I’ve been using an iPad Pro since I began working for myself, back in 2016. It was the first investment I had ever made in my business, ever. It was a big deal!

There were a lot of things I needed out out one device and couldn’t spend so much. I had limited experience with technology use and had an aversion to the big ol’ Apple Corp.

The iPad Pro has become my best artist tool and the most used technology in my office, even to this day.  

I’m here to help you get the most out of your Tablet experience, artist-to-artist, for free.

I’ve created a list of my favourite free iPad Pro apps to help artists and small creative online businesses.

These apps are easy to incorporate into your art, design, or online business practices. There is a learning curve, but they’re not too tricky to get a handle on. Once you get the hang of using these, you’ll be glad you did!

Here are my 10 favourite free apps I actually use for my online art business!

  • Adobe Draw (Art + Design) — A free vector-drawing app I have been using for years, all you need is a free account! I prefer using Adobe Draw over Fresco for certain projects because of its ability to import directly to Illustrator on my desktop.
  • Adobe Spark Post (Art + Design) — Perfect for quickly planning out design ideas for social media posts, blog covers, headings and footers, and much more!
  • Canva (Art + Design) — My absolute favourite design tool, Canva’s free tools and resources are more than enough to beef up your branding and get on your social media game! You can save pallets and fonts to your brand profile to keep your posts looking consistently beautiful and on-brand.
  • Sell on Etsy App (Business + Productivity) — If you haven’t already, check out my post about why I love Etsy as my e-commerce platform right here!
  • 2do (Business + Productivity) — The only to-do list you will ever need!
  • Hootsuite (Business + Productivity) — The best FREE social media scheduling tool out there, I’ve tried so many and now that Hoot covers Instagram, I’m all-in!
  • Photoshop Mix (Art + Design)Easy photo-editing on-the-go? Yes please! I also love using this for the photos I use in my Etsy shop listings.
  • Protonmail (Business + Productivity)You need to stop using Google, right now! I keep my clients’ information safe by using this encrypted email service for my business (and personal) emails. This means no one, not even Protonmail, can read my confidential emails!
  • Toggl (Business + Productivity)You need this for easy, detailed time-tracking! Toggl sends you a report at the end of each week, making invoicing clients accurately way easier.
  • Adobe Capture (Art + Design) — Quickly creates colour pallets, brushes, fonts, and shapes from real-life photographs!

As soon as you’re done reading this: download some of these apps, try them out, and tell me what you think. Comment which of these apps are your favourite, and why! I would love to know.

Set effective goals for the new year - Pinterest Graphic
Download your 6 free journal prompts printable for dominating your New Years’ resolutions at TheArtistJournal.ca

In the meantime, I urge you to read about how to make people care about your art and how to maximize your time creating in your studio in preparation for the New Year. You can also download this journalling prompt sheet, absolutely free, to get a head-start on 2020!

Until next time,

-J

Journalling Ideas To Guide You Through 2020 + A Free Journal Prompt List

One of my favourite things to do at the end of each year is to reflect on the previous 12 months and make “goals that build” for the next year — relevant goals that align to an overall vision.

This time of year really forces me to reflect on the past year and determine how close I am to my future vision as the previous one. Here’s a bit more on developing your future vision.

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Download your 6 free journal prompts printable for dominating your New Years’ resolutions at TheArtistJournal.ca

*Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.

I don’t ordinarily journal my thoughts — especially if I’m trying to solve a problem — because I’m often frustrated by the delay from my brain to my shaky hands. I usually finish a multiple-sentence thought in less time than it takes me to write about 12 words by hand.

This time of year is when I make an exception to that rule, and actually find myself valuing what I’m frantically jotting down. What I’m writing is the type of thing I will look back on in the new year, when putting together my next goals that build — a topic I would love to cover more another time!

I’ll be referring to my goals every month when I plan out my milestones for the upcoming weeks, and again at the end of the next year! Because of this, I keep them as neat as possible.

I generally tend to use the iOS Notes.app for my basic drafts and brainstorming; but since I’m routinely adding, editing, revising, and referring to these reflective journal entries, I keep them all in one place: Notability. This app on my iPad Pro is essential, especially with the apple pencil. I’ve been using it since I got my iPad over 3 years ago and it’s gotten me through college lectures, work seminars, and years of project planning.

How I set new year goals - Pinterest Graphic
Download your 6 free journal prompts printable for dominating your New Years’ resolutions at TheArtistJournal.ca

The types of things I find myself reflecting on are always: work, finances, hobbies, and home. 

I worked hard this year, really hard. Constantly strung-out, flaking on plans, and sleeping for 12 hours every day kind-of-tired. I don’t regret any of it, though. I feel better than ever: I feel alive. I’ve also learned how to push my limits, set boundaries, and treat myself with compassion.

One of my goals for this year is to be more composed and diligent, and have been embodying that over the past few weeks. I’ve already crushed a couple milestones before the year even started! Talk about the power of intention…

Think about what kind of wins you want to make this year.

What have you accomplished this year that you would like to bring with you into 2020?

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Download your 6 free journal prompts printable for dominating your New Years’ resolutions at TheArtistJournal.ca

Obviously work and finances are deeply co-related, but when you have more than one source of income, things get complicated. Between licensing more of my artwork, finding distributors to work with in 2020, and selling my painting archives; I already have a slew of financial goals I want to meet this year with some new side-hustles planned as well! 

To accomplish my financial goals I’ve been working through the “Master Your Money” bundle by Ultimate bundles and boy, it’s a treat! Even if there wasn’t over a dozen video lessons, the workbooks, ebooks, and printable materials provided are more than worth it!

I’ve already gotten a leg-up on meal-planning (my ultimate weakness) and keeping better track of my monthly purchases; now would be a great time of year to get started mastering your money and a great way to start off a new decade right! (If you purchase your bundle through my link, I get a small commission at no extra cost to you!*)

 I’ve improved my confidence so much this year, in a way I would have never expected!

How?

By learning how to cook.

Not just food, either. I have some favourite recipes to share to make your household more self-sustainable. And because making things yourself is Punk AF.

I’ve not only perfected by bread-making skills, but learned a ton of bulk-cooking recipes (thanks to Cheap Lazy Vegan), and make ALL of my own household cleaners. I even DIY some of my own skincare products now and my skin looks better than ever! All of these recipes I use can also be found on my Pinterest boards, where I’m constantly active!

I would love to share some of my tips and recipes for saving over $50 a month in your home! If this is something you would be interested, please let me know in the comments or via email! I’d love to cover things such as the many money-saving uses of Castile soap, as well as safe and practical uses for essential oils in your home.

free journal prompts for dominating your New Years' resolutions - Pinterest Graphic
Download your 6 free journal prompts printable for dominating your New Years’ resolutions at TheArtistJournal.ca

I wanted to leave you with some of my favourite journal prompts to get you thinking about how you want 2020 to look for you:

  • Write down 10 things you need more of in your life — pick three to focus on for the next three months.
  • Write down three actions you can take to embody these things throughout the new year.
  • List 5 things you can do to make yourself happy — right now.
  • Make a list of 25 things you’re grateful for from the past year.
  • List 100 things — big or small — that you would like to accomplish in the 2020’s.
  • Envision and record your perfect day. Think about what it would contain and write it down in as much detail as possible.
  • Make a list of your passions. Next, make a list next to it (a table) and list your priorities: where your time goes. Are you satisfied with how they match up? Is there anything you want to change?

Tip: Keep a copy with your weekly planner to keep you on track throughout the year while planning your day-to-day. Download that freebie!

So what will you accomplish in the new decade?

Photo by Alex Nemo Hanse on Unsplash

Now that I’m 14 weeks post-surgery and have gotten the O-K from my surgeon, I plan on running again. Between chronic illness and gender dysphoria, it’s something I haven’t been able to do for myself in years. Once it’s above 40 degrees Fahrenheit I can hit the trail behind my house with my new trainers!

Leave me a comment responding to one of these prompts, or what you want to accomplish by the end of 2020! In the meantime, also check out my latest piece on making a bigger impact with your art in 2020!

Until next time,

-J

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How To Make People Care About Your Art

Connection = Caring

So I was perusing the Internet yesterday thinking up a new side-hustle, when I found someone else had already taken my idea!

This happens to me all the time, but this time was different.

The blog I came across was featuring an artist — the artist with my idea — and all they talked about was their childhood and how it’s affected their current work.

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
How to make people care about your art – Instagram Post

They neglected to give any contact info, despite saying they’re open (and desperate) for commissions numerous times.

This artist even neglected to list their subject matter, themes, or any mediums they used.

To top it off, the few pictures included were poorly lit snapshots of some comic sketches and sloppily edited photos of a few paintings. You could tell they were all taken in their poorly-lit NYC apartment.

They didn’t have a Website, Twitter, Instagram… nothing. All they had was a Tumblr page they posted to every week or so making it basically impossible for clients to reach them. There wasn’t even an email address listed, what a PR disaster!

I can’t imagine being a showcased artist in an article — the opportunity to meet hundreds, if not thousands of new clients at almost no cost — and not providing any contact information!

It’s artists like this that get stuck in that “starving artist” mentality, thinking you need to beg everyone to look at your work. They advertise themselves as a walking mess because they don’t take themselves seriously enough to be credited as anything else.

Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.

Andy Warhol

Employers can smell this desperation, and will most often write you off as inexperienced, or try to talk down your rates.

Making art has never been about the money, money is merely what we use to obtain the things we need to survive (if you’re in the art world looking for money, let the rest of us know where you find any).

Making enough to survive as an artist is challenging, but not having a website is like shooting yourself in the foot with an arrow before your Olympic 100 m dash. You’re fucking yourself over.

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
Top Tips For Free Marketing Online –
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An artist website is incredibly important for gaining new clients. Someone who has never heard of you or what you do should be able to see all that on your site, preferably clicking through your about page, portfolio, and social media links. I’ve had almost all of my button-pressing inquiries via email, from my contact form on my site.

Most employers won’t spend the time clicking through your site; make sure to keep that in mind when setting up your home page.

Maybe you have a drop-down menu to access your archives? Perhaps you want everything on a single minimalist landing page?

Just as when making art, there’s more to consider than just “what looks good”.

What (or who) is your website for and what do you want out of it? It can be intimidating, but a little thing called Design Thinking can make answering these questions a bit easier.

This also opens up a dialogue to talk about your design process and how you make art! The more questions you ask, the more connections you can make between your work and your experiences.

Adding more real-world connections to your work makes for more opportunities to engage with your audience.

Our struggles define us as artists, but let’s face it nobody cares you were bullied in elementary school (who wasn’t) and are still bitter about it 20 years later. No one wants to read about your parents divorce or your father’s drinking problem.

I especially don’t care where you went to school, if at all. And you guessed it, neither does anyone else!

So what makes people care about art?

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
5 Easy Marketing Tips for Artists – Pinterest Post

You need a kick-ass story.

Your story needs to be compelling, original, and have substance. You’re not writing an essay about your life or a bland biography for your grade 12 History class.

You don’t start at the beginning.

You start when you first became unique. When you finally started making different art — art that stands out, has a style — is when you’re worth people’s attention, or even worth mentioning. Before that, you are just like everyone else who says they’re an artist on the internet.

Your art is beautiful, but words will always take your work to the next level.

Craft a dialogue for your work of art.

People love stories. Words have effect, emotionally impactful effects that can generate inquiries, discussions, and (most importantly) sales. You’re literally adding a new dimension to your piece by giving it the soul it deserves through written language.

Another effective way to communicate what you and your art is all about is through branding.

The idea of branding, or becoming a brand, is seen as a bad thing by many artists I talk to… but guess what? It is the most important thing. Period. You, as an artist, are a brand. You represent your art business and your art represents you in return.

Shying away from branding yourself is holding you back. Embracing it will make you flourish!

A simple social media strategy could be the breakthrough marketing plan you need. With a bit of creative discipline and vision, your social media feeds could look calm and compelling. This creates a great energy, putting your work in the spot-light.

Developing interpersonal relationships on social media is also another great way to receive free exposure from authentically engaged audiences. Hyperlinking to other people’s work is a great way to make connections with people whose work you admire. Make sure your links are all clickable, meaning none of them are broken links!

Easiest branding tips for artists | Best marketing tips | How to promote your art when you have no time | How to market your art on a budget | an artist's guide to marketing without being salesy | How to sell art online without selling your soul
Stop hurting yourself, start embracing your brand.

Here’s 5 things you can do right now to improve your artist branding and online presence:

  1. Have a website. Make sure your website acts as a tool for your viewers. Make everything clearly identified and easy to find. Be sure to include EVERYTHING! Bonus: Get your own domain to look like a total pro.
  2. Have a custom colour pallet to use for everything. Subtleties like custom colour themes across all your platforms can create a cohesive feel for all your online work.
  3. Display the same logo/profile photo everywhere! You want people to recognize you and your work and the best way to do that is with a killer logo or clear headshot. Whichever you choose is based on your audience and niche.
  4. Bump up your social media profiles right now! Use every word to mention the coolest things about what you do. Take the chance to make an impression. Convert a stranger into a follower simply by writing yourself a killer bio!
  5. Most importantly, keep it consistent; post content every day! Keep your content consistent in quality. As in, use similar lighting, fonts, editing presets, and filters on your photos. Bonus: If you can make your Facebook, Instagram, Twitter, Pinterest, and website all visually similar and still compelling… I forgive you for all your previous discretions because this is some next-level shit!

In the meantime you can keep up with my creations on Patreon, follow my artist travels on Instagram, and see me live-stream video games on Twitch!

Until next time,

-J

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About the author title card: Joey Dean
About Joey.

How To Find Your Art Niche And Why You Need One To Rock Your Business This Year

Why You Need The Right Niche Pinterest Title Card
Finding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindsetFinding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindset. @ The Artist Journal (DOT) CA

Starting out — whether you’re an artist, writer, or any creator — having the right niche is the most important thing to think about. Once you find your niche everything will begin to fall into place and you’ll have a reference point for consistent decision making for your art business.

Picking a niche is no small task. If you pick the wrong one, no matter how hard you work in the future it isn’t likely you’ll be successful.

Finding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindset.

Choosing the wrong niche in the beginning can kill your project before you even start.

The easiest place to start looking is your social media accounts.

  • Look at your mutuals and favourites on social media; they can often help narrow down your field of expertise.
  • Look at who is commenting on your stuff; they’re your quality, engaged audience you want to keep around.
  • Create similar, but interesting content to get people to scroll, click through, or read longer.
  • Look at social media selling platforms (like facebook marketplace, fivver, and kijiji) to start looking for what other people are looking for if you can’t define your own work.
Easy Ways To Find Your Niche Pinterest Title Card

Look especially at your mutuals, most popular posts, favourite brands/artists, and general popularity of what you have done in the past. This can help narrow down your interests and even your style if that’s something you’re struggling with.

Don’t forget about your comments sections! Every platform has a place for people to leave comments. Read every one and actually listen to them. Try to respond to them all in quality. These are your most engaged audience and they’re actively looking at your stuff and want to support you!

Where is the need for you?

What do people come to you for? What do they need your advice on? This indicates what people think you’re knowledgable in; odds are you’ve given them helpful advice in the past and you may actually know what you’re talking about.

Photo by John Schnobrich on Unsplash

What do you offer that every other artist can’t?

This could be something as simple as your style, something that makes you memorable, or something that helps people: combining these would be ideal.

Look at your favourite reading materials and genres of writing and dig deeper into your interests:

  • If all you read are life-hacks on Pinterest, odds are you have an interest in creative problem solving and enrichment.
  • If you scroll through facebook fuming about the fake news, then maybe you’re passionate about social commentary.

The beauty of the Internet is there’s a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.

Michelle Phan, pioneering Beauty YouTuber and Makeup Entrepreneur

Answer the Three W’s

Who are you?

What are you trying to accomplish?

Why do you want this?

If you can’t answer these questions, you’ll need to put some more effort into finding what people need that you can offer. Remember, who is paying you is who comes first. Think of how you can best help or satisfy those people that support you most without losing your integrity.

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I hope all of this was enough to set you on the right path to finding your specialty. Confused about what I wanted for so long, I had never found my specialty.

I didn’t figure out my niche and my work suffered for it, for much longer than I would like to admit. I didn’t think I needed one and it was leading to a string of disappointing work.

If you can relate, go read about my creative journey and how I got here. I talk about where I’m coming from and why I’m here for you. I also want to hear how opening your Etsy shop has been going in the comments!

Until next time,

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-Joey @ The A/J

The Truth About How I Started An Online Art Business What You Should Know Before Getting Started

In the beginning…

I was a stable and reliable worker my entire educational career. I went to school full time, volunteered 15 hours per week on campus, and had two separate tutoring gigs going while never missing an appointment.

These days, it can take all my effort to be on time for a single meeting with a client and I’m sure you can relate to this.

My art career started when I was a college drop-out and totally unemployed for almost 7 weeks. I had spent the previous 8 months jumping from job-to-job. Whether it be seasonal work for months or my single day working at a call centre (which is a whole other story), nothing was working.

I couldn’t believe I was an unemployed college drop-out struggling to pay my bills every month.

Why can’t I commit to my work? How do I learn to love what I do? Do these questions sound familiar to you?

I didn’t seem to be the only one with this problem. When I first began looking at self-employment in 2016, my generation had the highest unemployment rate in recent history (at a whopping 53%).

The real cause was what I was working on. I realized there wasn’t a way to change how to think and feel about work fast enough to start paying my bills for the long-term.

Photo by DJ Johnson on Unsplash

The first step I took was to change my work, not my attitude.

Repeating my mistakes was the problem. Mistakes I didn’t know I was making. I wasn’t playing to my strengths. Rather, I was fighting to overcome my weaknesses every day because “that’s just how it is”.

I began to shift the scope of my job searches and limiting the side hustles I was investing my time in.

Confused about what I wanted for so long, I had never had a focus. I never figured out how to apply my strengths to my work. That’s why I kept disappointing myself and decided it needed to stop.

I’m here for you.

Helping empower other creators is my passion. 

I focus on helping people find their passion and the courage to support their passion by providing quality and accessible tools, information, and resources.

I work to dispel common myths of our generation, like laziness and lack of initiative. I want to prove the new generations have more to offer than we get credit for. I’m here to make your life start working for you.

I write for single-person operations and online stores or anyone looking to start selling their goods and services. If you’re of another nature, please let me know in the comments your job title/why you’re here!

Welcome to The Artist Journal,

-Joey @ The A/J

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