How To Find Your Art Niche And Why You Need One To Rock Your Business This Year

Why You Need The Right Niche Pinterest Title Card
Finding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindsetFinding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindset. @ The Artist Journal (DOT) CA

Starting out — whether you’re an artist, writer, or any creator — having the right niche is the most important thing to think about. Once you find your niche everything will begin to fall into place and you’ll have a reference point for consistent decision making for your art business.

Picking a niche is no small task. If you pick the wrong one, no matter how hard you work in the future it isn’t likely you’ll be successful.

Finding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindset.

Choosing the wrong niche in the beginning can kill your project before you even start.

The easiest place to start looking is your social media accounts.

  • Look at your mutuals and favourites on social media; they can often help narrow down your field of expertise.
  • Look at who is commenting on your stuff; they’re your quality, engaged audience you want to keep around.
  • Create similar, but interesting content to get people to scroll, click through, or read longer.
  • Look at social media selling platforms (like facebook marketplace, fivver, and kijiji) to start looking for what other people are looking for if you can’t define your own work.
Easy Ways To Find Your Niche Pinterest Title Card

Look especially at your mutuals, most popular posts, favourite brands/artists, and general popularity of what you have done in the past. This can help narrow down your interests and even your style if that’s something you’re struggling with.

Don’t forget about your comments sections! Every platform has a place for people to leave comments. Read every one and actually listen to them. Try to respond to them all in quality. These are your most engaged audience and they’re actively looking at your stuff and want to support you!

Where is the need for you?

What do people come to you for? What do they need your advice on? This indicates what people think you’re knowledgable in; odds are you’ve given them helpful advice in the past and you may actually know what you’re talking about.

Photo by John Schnobrich on Unsplash

What do you offer that every other artist can’t?

This could be something as simple as your style, something that makes you memorable, or something that helps people: combining these would be ideal.

Look at your favourite reading materials and genres of writing and dig deeper into your interests:

  • If all you read are life-hacks on Pinterest, odds are you have an interest in creative problem solving and enrichment.
  • If you scroll through facebook fuming about the fake news, then maybe you’re passionate about social commentary.

The beauty of the Internet is there’s a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.

Michelle Phan, pioneering Beauty YouTuber and Makeup Entrepreneur

Answer the Three W’s

Who are you?

What are you trying to accomplish?

Why do you want this?

If you can’t answer these questions, you’ll need to put some more effort into finding what people need that you can offer. Remember, who is paying you is who comes first. Think of how you can best help or satisfy those people that support you most without losing your integrity.

Start-Making-Life-Work-for-You Title Card
Read more at The Artist Journal .CA

I hope all of this was enough to set you on the right path to finding your specialty. Confused about what I wanted for so long, I had never found my specialty.

I didn’t figure out my niche and my work suffered for it, for much longer than I would like to admit. I didn’t think I needed one and it was leading to a string of disappointing work.

If you can relate, go read about my creative journey and how I got here. I talk about where I’m coming from and why I’m here for you. I also want to hear how opening your Etsy shop has been going in the comments!

Until next time,

Artist Journal Initials circle logo
The Artist Journal initials blog logo

-Joey @ The A/J

The Truth About How I Started An Online Art Business What You Should Know Before Getting Started

In the beginning…

I was a stable and reliable worker my entire educational career. I went to school full time, volunteered 15 hours per week on campus, and had two separate tutoring gigs going while never missing an appointment.

These days, it can take all my effort to be on time for a single meeting with a client and I’m sure you can relate to this.

My art career started when I was a college drop-out and totally unemployed for almost 7 weeks. I had spent the previous 8 months jumping from job-to-job. Whether it be seasonal work for months or my single day working at a call centre (which is a whole other story), nothing was working.

I couldn’t believe I was an unemployed college drop-out struggling to pay my bills every month.

Why can’t I commit to my work? How do I learn to love what I do? Do these questions sound familiar to you?

I didn’t seem to be the only one with this problem. When I first began looking at self-employment in 2016, my generation had the highest unemployment rate in recent history (at a whopping 53%).

The real cause was what I was working on. I realized there wasn’t a way to change how to think and feel about work fast enough to start paying my bills for the long-term.

Photo by DJ Johnson on Unsplash

The first step I took was to change my work, not my attitude.

Repeating my mistakes was the problem. Mistakes I didn’t know I was making. I wasn’t playing to my strengths. Rather, I was fighting to overcome my weaknesses every day because “that’s just how it is”.

I began to shift the scope of my job searches and limiting the side hustles I was investing my time in.

Confused about what I wanted for so long, I had never had a focus. I never figured out how to apply my strengths to my work. That’s why I kept disappointing myself and decided it needed to stop.

I’m here for you.

Helping empower other creators is my passion. 

I focus on helping people find their passion and the courage to support their passion by providing quality and accessible tools, information, and resources.

I work to dispel common myths of our generation, like laziness and lack of initiative. I want to prove the new generations have more to offer than we get credit for. I’m here to make your life start working for you.

I write for single-person operations and online stores or anyone looking to start selling their goods and services. If you’re of another nature, please let me know in the comments your job title/why you’re here!

Welcome to The Artist Journal,

-Joey @ The A/J

The Artist Journal blog circle text logo
Logo for The Artist Journal.

How I Accidentally Started A Brand And You Can Too!

Before writing more great advice about creating content, I wanted to give you a run-down of my background, what I make, and how I got started. I’ve been really excited to share this story, as I feel it’s a great learning experience to share with other creators, whether you’re just starting out, or stuck in a career-rut.

Toadstool Illustrates is the online apparel and print shop I run. I use it to facilitate creative conversation around LGBTQ+ and its’ expression. Toadstool has evolved with me as an artist, being the brand’s third iteration it has become exactly what I set out to do when I first officially opened up shop in October 2016.

But back when I started, that wasn’t my plan or even my intention. I actually had no idea of what I wanted other than “I want to make stuff and make an impact”. In the beginning I mistook that for something else…


How I got started.

The patches all started in 2015.

I was in college for Environmental Technology and found there weren’t any active environmentalists or other activists among my peers. I additionally found that even working for the government I couldn’t make in impact. It was extremely disheartening.

While in college I worked for a summer at a popular craft store, and was doing a lot of sewing and clothing alterations. I had piles of scraps piling up because I just couldn’t bear to throw it all in the trash. 

Table covered in scattered bobbins of thread, yarn, and other sewing supplies in a green cutting board.
Photo by Vladimir Proskurovskiy on Unsplash

Weeks go by and I’m still wondering what to do with all of these scraps. They appeared to be nothing but a pile of shredded denim and bleached t-shirt arms. I decided I would cut them into squares, as large as I could, and noticed they were all coming out at similar sizes. I still couldn’t figure out a use for them.

I am suddenly struck with these questions: can I make an impact by spreading messages? Can messages spread via the things you wear? Of course, that’s what brand logos and tattoos are for, but wouldn’t it be better if you could spread multiple messages at the same time? This and many similar thoughts led me to do some brainstorming.

After doing a little research, I decided hand-made punk patches were the perfect way to start. Even better, this idea allowed me to recycle over 90% of my scrap fabric that was piling up around my workspace! My patches are now all hand-painted on recycled scrap fabric.

I’m inspired by LGBTQ+ issues, and Transgender rights specifically, as well as other humanitarian ideals and sex-positive humour. I try not to take myself too seriously when it come to my patches and pins; they’re meant to be conscientious, but still fun.


About my pins.

I started collecting pins and buttons when I was a child. It was the early 2000’s, but my bags and lanyards were totally decked out like it was 1988. 

Fast-forward 15 years and I’m making my own buttons.

After the success of my patches in mid-2016, I was able to invest in new merchandise: buttons! I was so excited to take this next big step into new territory. 

I found the ideas and motivations behind my patches — that were too colourful and complex for fabric painting — easily translated into these tiny buttons. In the beginning I couldn’t afford a press and had to outsource production to other local makers.

After about 2 years I was finally able to buy my own button press!

Since then, I have been having fun helping other artists and creative businesses with custom button pressing and design services.

I include the first 20 buttons in the base fee to do my best to help out; I know starting off can be tough and buttons are great way to dabble into new merchandise.

I personally started with handing mine out for free at in-person events, which I feel really helped my online performance. I began working small craft fairs and art shows with them in about April 2017. By October people remembered me and were coming back to buy again!

Artists use them to experiment with turning their art into a physical medium. I’ve been told they’re also great when you want to expand your price range as a seller. 

My latest and biggest project so far would be my Sword & Shield Enamel pin set.

My LGBTQ enamel pin set was in the works for over a year. I still remember thinking — over 2 years ago at my first Hamilton Pride festival — about how I wanted to contribute to my community and how I didn’t think I could.

I definitely didn’t know at the time it would be with my designs. Giving people a unique way of showing their transgender identity was not the initial intention, but with a more neutral-masculine design and colour pallet my pin was a stark contrast to most of the other all-black geometric designs flooding the search results.

My main concern was that I love our flags’ colours, but didn’t feel comfortable being decked out in pastel garb (and got the consensus that other trans-masculine folx out there felt the same way). That’s what inspired me to begin sketching.

These enamel pins were meant to help bridge the gap between the Transgender pride flag colours and the use of original neutral/masculine design.


Text "DO MORE" on an iMac screen on top of a minimalist office desk.
Photo by Carl Heyerdahl on Unsplash

So, that’s my Etsy shop story.

Don’t leave thinking this entire article a big flex. It’s not, it’s for you to know I speak from years of real experience and about a metric tonne of books. I will be creating a 2020 reading list to help you get in a more creative and productive mindset to start your year off right. Let me know if that’s something you would look forward to, or any book recommendations you may have for me!

Until then, I hope you read through my last article where I talk about How To Use Your Doubts and Fears To Build And Motivate Your Business Part 2. If you missed Part 1 of that series, it’s important you go there first!

If you want to read some Etsy Shop tips I’ve gained through my experience go read How To Run Your Etsy Shop From Only Your iPhone And Increase Your Sales! Stay tuned for the next Artist Journal by following on Facebook or Instagram.

-Joey @ The A/J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.

How I Successfully Improved My Etsy Shop Performance: Love Setting Up As A New Shop Owner!

If you are:

  • Someone who has ever wanted to run a side hustle
  • A creator with too much physical merchandise
  • An artist with an overflowing archive
  • A crocheter or any other talented crafter with more creations than you can give away

My point is, if you make anything, one of my favourite ways for you to make an easy income is Etsy. I want to be transparent that this is not a sponsored post, I’m just a long-time user of their platform.

I use Etsy as my online business platform for the following reasons;

  • I found it the easiest to navigate; vs. Shopify, Ebay, Depop, or even Squarespace.
  • It guides you through filling out every attribute for a more thorough listing description, making it easier for people to find you in related purchases and Etsy searches.
  • Everything is there if you need it, you just have to look for it. The Etsy Seller Handbook is a good place to start.
  • I didn’t have reliable access to a computer until 2018. For 2 years I used my iPad to run my business, and website designers do not take kindly to them.
  • I find the fees reasonable for the service and customizability, as well as the legal protections your business receives as a seller. My shop was paying for itself within my first financial quarter.

I have been using Etsy as the marketplace to sell my handcrafted goods and artwork since October 2016. In the beginning, I didn’t have many resources at my disposal. At the time I was running the shop and making all of my work from my iPad and a $70 printer…

Increase Sales In Your Etsy Shop With This One Strategy
Increase Sales In Your Etsy Shop With This One Strategy!

My problems at the time were access to poor-quality cameras, rudimentary editing software, and having slower order turn-around times as a result. It would sometimes take me up to 5 business days to ship something out because using these poor quality tools took so long!

After switching to operating from my phone I was able to cut that time down to 1-2 business days, which is a huge advantage in regard to Etsy’s internal SEO.

The increase in quality lead to more sales, which I was able to use to buy a laser-printer for all my business printing needs!


Creating a listing using the Sell on Etsy mobile app is a breeze.

Esty’s app guides you through the first couple of tedious steps and then easily lays out all the other information your listing needs. You should be filling in as much as possible while also using all 13 hashtags. 

You must use the right hashtags. They should be more than one-word searches and not sweeping, broad categories. They should be as relevant and descriptive as possible. 

Try also using synonyms; buttons are to pins as paintings are to artwork. I use tags such as; punk patches, trans pride pins, pronoun enamel pins, etc. These are extremely specific to my niche market and relevant to my products.

I do all of my photography and editing on my phone.

vintage camera hanging from black strap against a white wall
Photo by Yoann Siloine on Unsplash

I use my iPhone 8 Plus to take all my photos. I only mention this because of the high quality camera with stabilization, so I don’t ever have to worry about my shaky artist hands. I’m sure many phones have this now, but I love the portrait function for taking photos of my apparel outdoors.

I edit my photos either using the in-camera editing function, or when I’m not happy with that I also use Photoshop Express. It’s a free Adobe mobile app; all you need is a Creative Cloud account!

After editing, they’re ready for uploading. I write up my item descriptions in either the Apple Pages or Notes app. Pages is great because it can give you a word count; you should be writing at least 250-500 words, this will additionally aid Etsy’s internal SEO.

Sales are clear and easy to manage.

After the listing is all set up, it’s time to address sales. When you make a sale, it will create an order for you in it’s own tab. Using the app I check the order contents and shipping info. This way I can pack my orders, still without touching another device.

Photo by Rohit Tandon on Unsplash

I write my shipping labels by hand. I have pre-printed business cards, return labels, and flyers to stuff in my orders. That way I don’t need to print things more often than once or twice a month. Since I designed these assets in Adobe Draw on my iPad, I can access all of my printing assets through Creative Cloud and print them from my phone! Thought there was a loophole, huh?

I have found the one thing the app is missing is you cannot mark multiple orders as shipped at the same time. You have to mark each listing as completed separately, but if you’re not shipping more than 5 orders per day it’s not a big deal.

I fill out my international customs forms from my phone, send the barcodes to my email, and save them as pictures to a new note on my phone.

All I have to do is present the barcodes at the post office counter and pay with tap using, you guessed it, my iPhone! I guess you could use your wallet for this step, but it’s not as futuristic and cool.

Increase Sales In Your Etsy Shop With This One Strategy
Increase Sales In Your Etsy Shop With This One Strategy!

And that’s how I increased my Etsy sales by reducing my administrative work and freeing me from my desk. I know adapting this workflow will benefit your small business practice and make you feel like the badass boss you are! 

I would love it if you let me know what your trends look like after fully filling out your listings, or if you have tips to share about your Etsy shop practices. Stay tuned for the next Artist Journal by following on Facebook or Instagram!

Until next time,

Joey @ The A/J

Joey Dean is an illustrator and artist lifestyle blogger.

Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.

Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.


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