Starting out — whether you’re an artist, writer, or any creator — having the right niche is the most important thing to think about. Once you find your niche everything will begin to fall into place and you’ll have a reference point for consistent decision making for your art business.
Picking a niche is no small task. If you pick the wrong one, no matter how hard you work in the future it isn’t likely you’ll be successful.
Finding a niche is easier said than done. I’m going to give you some tips on where to look for your niche interests and talents, as well as some journalling (or deep thinking) prompts to help you get in the right mindset.
Choosing the wrong niche in the beginning can kill your project before you even start.
The easiest place to start looking is your social media accounts.
- Look at your mutuals and favourites on social media; they can often help narrow down your field of expertise.
- Look at who is commenting on your stuff; they’re your quality, engaged audience you want to keep around.
- Create similar, but interesting content to get people to scroll, click through, or read longer.
- Look at social media selling platforms (like facebook marketplace, fivver, and kijiji) to start looking for what other people are looking for if you can’t define your own work.
Look especially at your mutuals, most popular posts, favourite brands/artists, and general popularity of what you have done in the past. This can help narrow down your interests and even your style if that’s something you’re struggling with.
Don’t forget about your comments sections! Every platform has a place for people to leave comments. Read every one and actually listen to them. Try to respond to them all in quality. These are your most engaged audience and they’re actively looking at your stuff and want to support you!
Where is the need for you?
What do people come to you for? What do they need your advice on? This indicates what people think you’re knowledgable in; odds are you’ve given them helpful advice in the past and you may actually know what you’re talking about.
What do you offer that every other artist can’t?
This could be something as simple as your style, something that makes you memorable, or something that helps people: combining these would be ideal.
Look at your favourite reading materials and genres of writing and dig deeper into your interests:
- If all you read are life-hacks on Pinterest, odds are you have an interest in creative problem solving and enrichment.
- If you scroll through facebook fuming about the fake news, then maybe you’re passionate about social commentary.
The beauty of the Internet is there’s a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.Michelle Phan, pioneering Beauty YouTuber and Makeup Entrepreneur
Answer the Three W’s
Who are you?
What are you trying to accomplish?
Why do you want this?
If you can’t answer these questions, you’ll need to put some more effort into finding what people need that you can offer. Remember, who is paying you is who comes first. Think of how you can best help or satisfy those people that support you most without losing your integrity.
I hope all of this was enough to set you on the right path to finding your specialty. Confused about what I wanted for so long, I had never found my specialty.
I didn’t figure out my niche and my work suffered for it, for much longer than I would like to admit. I didn’t think I needed one and it was leading to a string of disappointing work.
If you can relate, go read about my creative journey and how I got here. I talk about where I’m coming from and why I’m here for you. I also want to hear how opening your Etsy shop has been going in the comments!
Until next time,
-Joey @ The A/J