My best tips for dealing with “posting anxiety” as an artist on Instagram:
Creative and emotional people: Don’t look at your statistics!
There’s a new phrase I’ve heard recently, as I was speaking with a friend and colleague about social media management — and mainly the stress of constantly creating content. After a while, we arrived at a common major issue: posting anxiety.
Posting the right content for Instagram — to be picked up on the explore page and gain traction — can feel like the most important thing sometimes, especially in content marketing.
The truth is, “how to get famous on Instagram” is a mystery to most people trying to grow a following or business. I know this because too many other artists that have cried out to me, “I have no idea how Instagram works!”
Even worse, I know people who don’t post their artwork at all!
They’re scared! Rightfully so, the Internet can be a mean place. Someone who wants to casually show off their hard work doesn’t necessarily want to be subjected to the same scrutiny as a professional artist open to critique.
Brand new artists need to know — the internet doesn’t have to be a scary place!
Instagram is perfect for artists as a digital marketing platform! Filled with beautifully spaced and cropped photos, there’s so many creative ways to lay out your feed.
I’m not going to tell you how it works — no one truly knows how these social media algorithms work and I’m not going to pretend I do.
Today I’m going to talk about why you SHOULD NOT check your statistics on Instagram.
This article is intended for artists and crafters with a small following of less than one thousand. That being said, an account with less than 1000 followers can still get their art sold!
Do not obsess over your Instagram analytics yet, if:
- You have less than 1000 followers
- You have poor-quality engagement
- You’re still self-conscious or intimidated by posting
Why shouldn’t I care about my statistics?
As artists, it is our job to feel — don’t force it.
- Your following is too small to give an accurate picture of your target market, unless you already have high-quality engagement — people liking, commenting, and BUYING your stuff! You’re just going to unnecessarily bruise your ego if you pay too much attention to numbers too early — and you’re going to make less art.
- Your followers aren’t engaging with your posts, giving you poor-quality engagement. In most cases, it’s because your followers can’t see your posts! A caption with only a couple sentences and 4 hashtags doesn’t cut it anymore. You need to get creative with your posts and do some story-telling or you’re going to be drowned out by higher-quality posts. Try experimenting with different post layouts, emojis, and hashtags — Instagram allows up to 30 and I suggest using all of them.!
- You’re still scared to hit “post” on your work, even more-so when you care about it. This is where I want to help you — I’m going to share my tips on posting your work and growing your following without obsessing over statistics every day!
6 Tips On How To Grow A Strong Following, Organically, And Without Losing Confidence In Your Craft
- Comment on at least 10 posts a day. I’ve read social media gurus suggested leaving 50 comments, but I just devote an hour to Instagram every day and see how much I can do in that hour.
- Be genuine on the platform — post about yourself, show your face, and leave comments with 4 or more words and an emoji.
- Share to Instagram like you’re already “famous”. Carry that energy into your posts with consistent colour and lighting in your feed — it makes a huge difference you wouldn’t think. If you’re new to social media marketing, there are many feed-layout planning apps out there to get started, but I have not yet found one I would recommend.
- Spam your story and share your latest post there! Instagram’s story feature is great for flooding with content. Followers are more likely to see your IG story than your post, since it’s always at the very top when you first open the app. The feature is hard to ignore, so take advantage of it! I wouldn’t post more then a dozen times in a day, unless you’re actively engaging with people (via a Q&A, a poll, livestream, etc.)
- Have a master-list of all the hashtags you like to use — keep them in the notes on your phone. This way, you only have to pick those 30 hashtags one time, and then simply paste them into your posts later.
- Have a pod. You may have heard of Instagram-pods before, but if you have a small following you might not be in one yet. Start one with other artists on the platform, especially people your fans of — it can be a nice safety blanket to know a handful of people will engage with your posts. Feel free to follow me!
7 Big And Bad Mistakes That Will Ruin Your Instagram Reputation:
- NEVER BUY FOLLOWERS! Period. Apps that say they’ll boost your account’s numbers, or give you more “authentic followers” are feeding you BS.
- Never give anyone any of your personal information, account information, or money! This should go without saying, but seeing people’s readiness to login into an unknown app with their Facebook information (which is now also Instagram too, folx) scares me. If you’re at all serious about this, you’re putting the security and ownership of your business on the line by doing this.
- People might also pray upon you via direct messaging, saying they love your account and will feature it on their page… for a cost. DO NOT GIVE THESE PEOLE YOUR MONEY! (See #1 and #2)
- An app for instagram statistics reports is probably the worst thing you could do right now, for your self-esteem and content quality. It’s important to know who your target market is, but checking the numbers more often than once a week will leave you most likely disappointed. In my opinion, I have not found the best app to track Instagram statistics because I haven’t found a single one with terms of service that aren’t sketchy AF (See #2).
- Follow other artists with a similarly-sized following — they’ll probably be interested in your work too. I have also made so many friends this way! Some of which I now collaborate with. Don’t expect artists with over 5000 followers to follow you back.
- The internet is a democracy — you can delete rude comments and block whoever you want. I fully support this, especially when you’re first starting because the odds of receiving valuable criticism is so low.
- Turning off comments is a nuclear option that I only see huge accounts doing: models, adult content creators, public figures, and other people who receive inconceivable amounts of awful harassment. If you’re still very sensitive about your work you can do this, but don’t expect your following to grow — engaging with the people in your comments is probably the most fun, too.
How are you feeling? Inspired? Empowered? Overwhelmed?
I want you feeling equipped to take the next step. Whether you feel ready or not, I suggest working through my journalling prompt sheet for your best year yet! I feel like it will really help you find some confidence and clarity for what you envision this year looking like for you and your art.
I would also love it if you shared a time you experienced posting-anxiety in the comments. Starting conversations about these kinds of things is how we learn and grow with each other!
Until next time,
Joey Dean is an illustrator and artist lifestyle blogger.
Since starting his online art-based business in 2016, Joey has been writing educational articles to help other artists learn essential solo-preneur skills like time management and productivity and is best known for his ability to translate left-brained concepts for right-brained people.
Share his passion for comics and creative lifestyle on his blog, The Artist Journal, and catch him at @joeytoadstool across the universe.
- Adulting Advice + Resources
- Art Biz + Self Management (Productivity)
- Art Marketing
- Artist Lifestyle
- Business Planning
- Creator’s Info Hub
- Goal Setting
- Healthy Mindset + Confidence Building
- Journalling Prompts
- Nailing Your Niche
- New Business Owner
- Personal Productivity
- time tracking
- Slow Growth: Starting Your Craft Business With What You Already Have
- How To Prepare Yourself For Taking On New Design Clients
- My Monthly Work Mash-ups:
- Questions To Ask Yourself When Trying To Nail Down Your Niche + Why You Need To Envision Your Success
- The Best Way To Spend Your Time As A Creative Business Owner